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Personalized Engagement

Interview with Jon Clarke, CEO, Cyance

"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the next few years." Tell us a little bit about your role at Cyance? My role has changed dramatically over the past few years. I started out as the Managing Director of Cyance when we were a B2B Agency.  I saw that buying behaviors were changing, forcing a need for change in the way B2B brands and agencies think about Marketing and Sales. I became an inventor of what ultimately turned into our platform,…