Personalized Experience

Google Cloud’s suite of machine learning and analytics solutions help drive decisions, provide connected experiences and advice Google Cloud announced that The Procter & Gamble Company has selected its data analytics and AI technology to enable more personalized experiences for consumers. Through this new collaboration, P&G will now be able to leverage consumer and media data to innovate product experiences and enrich the shopping journey for existing and new consumers. Marketing Technology News: BlueConic…

JRNI, a leading SaaS scheduling platform designed to optimize the customer journey through powerful personalized experiences both in-person and remotely, today announced the availability of JRNI Analytics. The tool is designed to provide retailers, retail banks, wealth management firms, and other businesses with insights into consumer behavior, business trends, and conversions. Marketing Technology News: Adfone Announces the Closing of a $7.5M Seed Funding Round to Expand its Play2Pay Rewards Platform As scheduled…

More than 2,500 companies now able to promote donations to the COVID-19 pandemic to their audiences across the ON24 network With companies no longer able to connect with audiences in person, digital-first events are now the new normal. In March alone, the move from physical events to digital event strategies resulted in a 330% YoY increase in the number of live webinars and virtual events powered by ON24, the leading technology company helping businesses transform their marketing and customer engagement through data-rich…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zuant, Publix, Amplitude, Checkpoint Systems, and Genesys. Zuant Stops Event Lead Evaporation with Seamless Follow-Up to Drive ROI Zuant understands the pain of leads that die from neglect after an event. To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up.  Generated from the Zuant app, event leads flow automatically into it’s…

Personalization is everywhere. We expect retailers to recommend products we may be interested in buying. We like getting savings based on what we purchase. In fact, according to research conducted by Salesforce, 84% of consumers say being treated like a person, not a number, is very important to winning their business. Furthermore, 74% of consumers expect companies to understand their needs and expectations. Marketing Technology News: IAB Names David Cohen President Building relationships and connections with customers…

Simphony Users Can Now Effectively Create 1:1 Guest Engagement and Improve Return on Marketing Spend (ROMS) Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend and an Oracle PartnerNetwork (OPN) member, announced its Recurrency platform integration with Oracle MICROS Simphony POS at Oracle Food and Beverage Connect event. With this integration, IT executives, tech leaders and multi-location restaurant operators can significantly increase their…

Drip, the first-of-its-kind Ecommerce Customer Relationship Management platform, announced today that it's live in Shopify's app store. By combining deep customer insight with robust automation capabilities, Drip ECRM enables Shopify merchants to deliver the hyper-personalized digital journeys consumers expect while shopping online. Drip has helped increase profits for ecommerce merchants by up to 40 percent, bringing huge opportunities for stores when it comes to building customer loyalty and hitting their growth goals.…

EPAM Systems, Inc., a leading global provider of digital platform engineering and software development services, in partnership with its customer, BMI Group, won a 2019 Sitecore Experience Award (SEA) in the Best Personalized Experience category for Europe, the Middle East and Africa. The category recognizes organizations that use information gleaned from past interactions to create customer experiences of increased value. Following various mergers and acquisitions, BMI Group needed to consolidate several locally-managed…