Personalized Experience

Digital Experience Platforms (DXP) refer to enterprise software, an integrated set of technologies, seeking to cater to the needs of companies undergoing digital transformation. The ultimate goal of these DXPs is to enhance customer…
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A/B testing is the best way to know what works and what doesn’t when optimizing your app and website. Here are tips from Aaron Glazer, CEO of Taplytics, on how to run A/B tests that give you the evidence you need to confidently make changes…
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Heretto announced a new partnership with Enterprise Knowledge. This partnership launches a new Personalization Proof of Concept (POC) program for any organization seeking to create loyal customers, partners, and employees through…
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With a stronger global marketplace, new and existing customers have a more seamless and personalized experience Sendoso, the leading sending management platform, announced updates to its marketplace offerings and platform to further…
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For B2B companies, COVID-19 was a wake-up call to digitize, and the move to ramp up the quality of digital experiences to meet the demand is accelerating. According to McKinsey, 70–80% of buyers now prefer remote or digital interactions…
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The event solutions company expands its offerings with the addition of an innovative alternative to live celebrity event experiences Virtual Tables, an event solutions company, launched DigiSign, a new wave of virtual event experiences…
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Persona, the identity infrastructure company offering businesses the building blocks to create a personalized identity verification experience for any use case, announced today that it has secured $50 million in Series B funding led by…
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Conversica, Inc., the leader in Intelligent Virtual Assistants helping organizations attract, acquire and grow customers at scale, announced its disruption of traditional website chat offerings by delivering AI-powered human-like, two-way…
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Google Cloud’s suite of machine learning and analytics solutions help drive decisions, provide connected experiences and advice Google Cloud announced that The Procter & Gamble Company has selected its data analytics and AI technology…
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JRNI, a leading SaaS scheduling platform designed to optimize the customer journey through powerful personalized experiences both in-person and remotely, today announced the availability of JRNI Analytics. The tool is designed to provide…
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More than 2,500 companies now able to promote donations to the COVID-19 pandemic to their audiences across the ON24 network With companies no longer able to connect with audiences in person, digital-first events are now the new normal.…
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Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zuant, Publix, Amplitude, Checkpoint Systems, and Genesys. Zuant Stops Event Lead Evaporation with…
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Personalization is everywhere. We expect retailers to recommend products we may be interested in buying. We like getting savings based on what we purchase. In fact, according to research conducted by Salesforce, 84% of consumers say being…
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Simphony Users Can Now Effectively Create 1:1 Guest Engagement and Improve Return on Marketing Spend (ROMS) Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend and…
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Drip, the first-of-its-kind Ecommerce Customer Relationship Management platform, announced today that it's live in Shopify's app store. By combining deep customer insight with robust automation capabilities, Drip ECRM enables Shopify…
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EPAM Systems, Inc., a leading global provider of digital platform engineering and software development services, in partnership with its customer, BMI Group, won a 2019 Sitecore Experience Award (SEA) in the Best Personalized Experience…
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