Browsing Tag

personalized experiences

EVRYTHNG and epb Global Partner to Help World Leading Brands Deliver on New Consumer Expectations for Transparency, Authenticity and…

EVRYTHNG, the Product Cloud managing digital identities for the world’s consumer products, announced it has partnered with value chain innovator and management consulting firm, epb Global, to help brands increase supply chain resiliency and deliver on consumer expectations for transparency, authenticity and personalized experiences. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds “As the world emerges from the pandemic, it’s clear the full value chain must be taken into…

Personalize or Perish: New Data from Twilio Segment Shows Customer Loyalty Hinges on Personalized Experiences

State of Personalization Report reveals that both consumers and businesses see personalization as a requirement of today’s digital experiences Nearly half of consumers are less likely to purchase from a brand again after an unpersonalized experience 43% of organizations see accurate, real-time customer data as the biggest challenge to their personalization efforts Twilio Segment, the world’s #1 Customer Data Platform (CDP), today published its State of Personalization Report for 2021. The report, which reflects findings…

Merkle’s Annual Consumer Experience Sentiment Report Explores Consumer Privacy Preferences and Brand Loyalty

Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, launched the second edition of its Consumer Experience Sentiment Report . Within this report, several key themes emerged, including those around consumers’ online engagement, the desire for personalized experiences, and brands’ abilities to engage on an emotional level. As consumers continue to adjust to the impacts of the COVID-19 pandemic, Merkle looked to better understand how preferences were changing by surveying more…

MarTech Series Interview with John Nash, Chief Marketing and Strategy Officer at Redpoint Global

While most customers across industries have been showing signs of wanting improved interactions between them and the brands they deal with, how is this need leading to a change in processes and customer communications in the banking industry? John Nash, Chief Marketing and Strategy Officer at Redpoint Global dives into this topic in our chat: _______ Tell us a little about yourself John…we’d love to hear about your role, a typical day at work. How has that changed for you and your team in light of the ongoing global…

MarTech Interview with Stan Pavlovsky, CEO at Shutterstock

"Brands don’t just need imagery that delivers continuity in a scene for existing projects that need to be completed, they also need content that fits the current mood of the globe, including people social-distancing, wearing masks, waving from indoors and cars, speaking from far distances or communicating through technology." What’s the feeling of having such an important job in such a different moment in the industry? What are the main challenges? I transitioned into my role as CEO of Shutterstock on April 1st, after…

Bentley Motors Reimagines the Future of Luxury Mobility Experiences with Salesforce

With Salesforce as a single source of truth, Bentley Motors will deliver more personalized experiences and service to customers across every interaction Salesforce, the global leader in CRM, announced that Bentley Motors, a British luxury automotive company, will deploy Salesforce cloud solutions to give its employees a 360-degree view of customers—connecting Bentley Motors' sales, service, and marketing organizations to deliver a white-glove, personalized experience to customers. Marketing Technology News: Atento’s…

Cheetah Digital and Swrve Join Forces

Cheetah Digital, a leading cross-channel customer engagement solution provider for the modern marketer, has joined forces with Swrve, a leader in mobile marketing technology, in a partnership that will drive collaboration for their mutual customers. This announcement comes as one of many partnerships Cheetah Digital has announced as they continue to build their partner ecosystem to better serve their customers. Cheetah Digital was previously recognized by Gartner for its Multichannel Marketing Hub solution and is the…

New Voice Gateway From Cognigy Advances Customer Service Experiences to New Levels

Voice-Based Conversational AI Champions CX Challenges; Enables Greater Customer and Employee Satisfaction Through Automation, Improving Accuracy, Efficiency Cognigy, a global leader in Conversational AI, announced the release of Cognigy Voice Gateway (VG), an artificial intelligence voice solution, which deploys virtual agents (naturally-conversing voice bots) for automated inbound and outbound voice calls, whether via phone, web or mobile. Cognigy VG is designed to empower enterprises to automate high volume customer…

Jornaya and Retreaver Launch Real-Time TCPA Compliance Validation On Inbound Calls

Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, announced that Retreaver, a data-driven call tracking platform, has built an industry-leading integration with Jornaya's proprietary platform to ensure inbound calls are fully compliant prior to accepting those calls. This integration will allow for higher volumes of call advertising, creating incremental distribution and revenue for all Retreaver publishers and customers. "TCPA…

Folloze Announces New Features to Its B2B Personalized Marketing Platform

Folloze announced powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences and deep account engagement. To successfully convert engagement into pipeline and influence revenue, Folloze is launching new capabilities with real-time insights to align sellers with the right set of accounts, and then orchestrate a closed-loop process with dynamic content and…

Sabio Group Extends Customer Experience Capability With Anana Acquisition

Sabio Group has acquired customer experience solutions specialist Anana. The acquisition supports Sabio’s goal to become the leading player across the European customer experience market, adding scale and significantly strengthening the organization’s multi-vendor capabilities across EMEA. Founded in 2001, and with over 100 employees operating out of the UK and South Africa, Anana is an award-winning Genesys Partner with Genesys Engage, Genesys Cloud, and AppFoundry Partner accreditation. Anana provides a comprehensive…

MoEngage and Mixpanel Partner to Enable Highly Personalized Customer Engagement

MoEngage, the world’s fastest-growing customer engagement platform, and Mixpanel, the leader in product analytics, announced a strategic partnership to help companies maximize customer engagement by delivering personalized experiences based on behavioral insights. MoEngage enables its customers to build an integrated mobile marketing and analytics stack by creating seamless integrations with leading players in the space. MoEngage’s pre-built integrations help marketers and product owners access all actionable customer data…

Sift Announces New Integration with Salesforce Commerce Cloud

Salesforce Commerce Cloud customers can now fight fraud and grow revenue with Sift’s Digital Trust & Safety Suite Sift, the leader in Digital Trust & Safety, announced that it has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, brands can fight fraud and abuse while growing revenue with Sift. Marketing Technology News: IBM and…

Qubit to Deliver More Relevant Shopping Experiences with Google Cloud’s Recommendations AI

Early adopters of Recommendations AI have experienced a 90% increase in click-through rate and 40% uplift in conversions Qubit, a leader in AI-led merchandising and personalized experiences, announced it has furthered its partnership with Google Cloud, making Recommendations AI available for eCommerce teams. The product recommendations solution is deeply integrated within Qubit’s new product interface for merchandising, enabling eCommerce teams to leverage Google Cloud’s latest AI technology. Included in the offering is…

Top Challenges Digital Marketing Agencies Are Facing

The Digital Marketing world is changing rapidly and the recent COVID-19 pandemic brings new challenges for agencies. Many can no longer rely on the same techniques they’ve used in previous years. Instead, agencies must ride the waves of change and be quick to adapt to stay afloat.  Here’s a look at some of the top challenges Digital Marketing agencies are currently facing. Adoption of New Technology According to the Gartner CMO Spend survey 2019-2020, MarTech spend now accounts for 26% of total Marketing budgets…

In Unpredictable Times, How Do You Predict Revenue? Hint: You Need to Know Who’s In-Market.

It is no secret Sales and Marketing are still misaligned when it comes to measuring what matters — and it’s affecting companies’ ability to generate predictable revenue. 6sense’s research has shown more than 80% of B2B companies fail to exceed revenue goals. While adopting account-based engagement practices can help teams perform better, it did not outright guarantee success. At the center of this challenge is the need for Sales and Marketing to use rich, accurate data to better align their goals and direct their efforts.…

Teradata Announces General Availability of Vantage Customer Experience

Partners with Celebrus to Deliver Personalized Experiences Across All Customer Interactions to Drive Incremental Revenue and Lower the Cost-to-Serve Teradata, the cloud data and analytics company, announced that Vantage Customer Experience (CX) is now generally commercially available. Vantage CX helps brands deliver relevant, personalized experiences in real time, across all customer interactions and touch points. By partnering with Celebrus and integrating real-time interaction data into Vantage CX, Teradata customers…

First-of-Its-Kind Industry Survey Identifies the Digital Experience Wants and Needs of App Dev, Web and Business Leaders Worldwide

900+ decision makers understand the imperatives of digital experience, yet the majority have cancelled or postponed projects; Progress identifies those triggers and how to overcome them Progress, the leading provider of application development and digital experience technologies, today announced the results of its 2020 digital experience survey, “Digital Experiences: Where the Industry Stands.” In this first-of-its-kind survey, Progress gleaned insights from more than 900 app dev, web, marketing and business leaders…

Major League Baseball and Google Expand Relationship to Offer More Highly Personalized Experiences and Increase Engagement for Fans Around…

Google Cloud named the Official Cloud Partner and Official Cloud Data and Analytics Partner of Major League Baseball Google and Major League Baseball (MLB) announced a powerful multi-year collaboration to upgrade MLB's business processes and  support next-level experiences that inspire fans around the world. Google Cloud will become MLB's Official Cloud and Cloud Data and Analytics partner, with MLB's business operations, including Statcast—the automated tool for analyzing player movements and abilities—now running on…

OTTO.nl, a leading European eCommerce Brand Invests in Insider’s AI-Powered Marketing Platform to Deliver Personalized Experiences

OTTO.nl, one of the world's leading retail eCommerce brands chose Insider, the first integrated AI-powered Growth Management Platform, to drive personalization and growth across its digital channels. Insider will supplement OTTO.nl's vision to drive growth through effective customer segmentation and its AI-powered platform to deliver truly relevant experiences. "Personalization is an important driver for growth within OTTO.nl and crucial in delivering an optimal shopping experience. Insider is a partner that helps us…