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Personalized Video

RNL Launches Digital Engagement Centers to Transform Donor Engagement for Higher Education Fundraising

Advanced analytics, omnichannel outreach, and options for on-campus or off-campus management allow campuses to provide a personalized experience for donors and avoid external disruptions RNL has announced a groundbreaking new donor engagement solution which combines advanced predictive analytics, calling, texting, personalized video, and email to maximize donor engagement and boost fundraising results. RNL is the leading provider of higher education fundraising, enrollment, and student success solutions, and the largest…

Syncsort Named a Leader in IDC MarketScape: Worldwide Customer Communications Management 2020 Vendor Assessment

Syncsort today announced that the company has been named a Leader in the IDC MarketScape: Worldwide Customer Communications Management 2020 Vendor Assessment. “Our position as a Leader in this IDC MarketScape evaluation validates the proven capabilities within our EngageOne suite of products to create scalable and data-driven solutions that can be delivered through modern platforms, in real-time.” “In light of recent events around the world, the ability to quickly, effectively and accurately communicate with consumers…

For Loyal Customers, Relevance Tops Incentives

Loyalty isn’t dead — but traditional loyalty programs are dying. And businesses are earning loyalty through relevance. For retail marketers, the loyalty program is a straightforward exchange: for some sort of perk from the retailer (discounts, points toward a purchase, etc.), the customer will offer up access to personal data valuable to marketers. It’s a tactic that has been a reliable element of the marketer’s playbook — and one that has largely evolved to embrace digital and mobile engagements. And the longstanding…