RNL Launches Digital Engagement Centers to Transform Donor Engagement for Higher Education Fundraising
Advanced analytics, omnichannel outreach, and options for on-campus or off-campus management allow campuses to provide a personalized experience for donors and avoid external disruptions
RNL has announced a groundbreaking new donor engagement solution which combines advanced predictive analytics, calling, texting, personalized video, and email to maximize donor engagement and boost fundraising results.
RNL is the leading provider of higher education fundraising, enrollment, and student success solutions, and the largest provider of higher education fundraising engagement centers. The firm is a pioneer in higher education fundraising, providing platforms, software, consulting, and innovations that have powered college and university fundraising for nearly 30 years.
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The RNL Digital Engagement Center is a fundraising innovation that transforms donor outreach for the smartphone era. Donors spend more than three hours a day on their mobile devices, but until now, efforts to reach them have largely been about making more calls. RNL’s new innovative approach creates a true omnichannel engagement center to both reach donors across channels and power that outreach with advanced analytics that tailor the timing and messaging to the preferences of donors.
This new solution also allows institutions to manage their student ambassadors on-campus or off-campus, enabling them to engage donors anytime, anywhere, even during times of disruptions.
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“This is a major step forward in the digital transformation of higher education fundraising,” said Dr. Sumit Nijhawan, president and CEO of RNL. “It not only allows institutions to leverage the full donor engagement potential of smartphones, but also provides the flexibility fundraisers need in the current environment where on-campus operations have had to move to off-campus delivery.”
The effectiveness of the RNL Digital Engagement Center is driven by RNL Advanced Analytics. These predictive insights drive contacts with the right donor, identify the right time to make those contacts, and reveal the right request for support across channels such as P2P texting, personalized video, integrated email, and calling that uses Visual Caller ID and whitelisting solutions to increase the number of conversations.
“This is the new standard for 1:1 donor engagement,” said Josh Robertson, senior vice president for product strategy. “The RNL Digital Engagement Center not only identifies who you should contact and how, but also which donors need more engagement before you make a direct ask. This approach will dramatically focus the time and resources of fundraisers much more strategically while strengthening the quality of donor interactions.”
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