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Phenix

TechBytes with Dr. Stefan Birrer, CEO, Phenix

What is the difference between “real-time” and “live” content? How can this difference impact business? Common perception is that “live” streamed content is the same as “real-time,” but this is far from the truth. In fact, most “live” streams suffer from delays, or latency, lasting anywhere from 10 to 90 seconds. This is problematic because more than one in three viewers would give a stream up to just one minute to improve quality before abandoning it altogether — resulting in wasted dollars for advertisers, leaving their…