Phenix Expands Leadership Team with New Chief Revenue Officer, T.K. Gore

Appointment Extends Bench of Sports Media Executives

Phenix, a leading provider of real-time streaming technology, today announces the appointment of T.K. Gore as Chief Revenue Officer. In his new role, T.K. will spearhead Phenix’s sales leadership and expansion following the company’s oversubscribed Series B investment in April.

Marketing Technology News: RS21 Appraised at CMMI Level 3 for Service Delivery

“T.K. is a 26-year veteran of the sports and media industries with unique insights into how fans wish to connect with streaming applications, leading teams within Comcast and NBC Sports,” said Kyle Bank, Chief Operating Officer, Phenix. “We are excited to welcome him to the Phenix leadership team as we expand our growth strategy and drive to create the real-time interactive streaming experiences that allow sports leagues and rights holders to encourage greater digital fan engagement.”

Gore brings a wealth of knowledge about the challenges facing content providers and rights holders regarding fan engagement, measurement, and how to develop new revenue opportunities through streaming. Most recently, he served as Director of Business Development at Comscore, where he managed key strategic partnerships with DISH Network/Sling TV, Charter Communications, and multiple OTT partners. Prior to Comscore, he served in a variety of senior executive and media consulting roles with Court 5 Consulting, Box Score Games, TeamWorks Media, and Block Six Analytics.

Marketing Technology News: MarTech Interview with Bonnie Crater, CEO at Full Circle

Before his successful consulting career, he led teams across sports broadcasting and streaming, including as General Manager and Executive Producer of NBC Sports Chicago Digital; Director of Brand and Communications for Universal Sports (now Olympic Channel); and senior business development and partnership roles with AOL Sports. Gore also has deep experience working with major sports leagues, teams and properties including the NBA, NFL, MLB, NHL, and NASCAR.

“While sports continue to be the biggest area where real-time streaming can have an impact with fan engagement, the breadth of real-time interactive opportunities are boundless. We want to see fans have deeper connections with their favorite teams, bands, brands and shows; encourage them to watch longer; and drive new revenue opportunities for rights holders,” says Gore. “I’m excited to join the Phenix team as it continues to deliver the technology and products to power real-time experiences that ultimately drive new kinds of growth across the entire streaming ecosystem.”

Millions of fans have already been able to enjoy exciting real-time streaming opportunities powered by Phenix’s technology. In May, Phenix powered streams of the 2021 Cheltenham Festival, setting records for the number of concurrent viewers (500,000) who were all able to watch and participate in betting across any device, in real-time. Phenix is also continuing its relationship with Verizon Media and Yahoo! Sports as it delivers watch-together experiences for the 2021-2022 fantasy football season.

Marketing Technology News: Professional Podcasting Available for Blubrry Podcasters