Browsing Tag

Philo

SpotX Teams Up With Media Owners Worldwide To Combat The Spread of COVID-19 with Video PSAs

PRNewswire 0
Video Advertising
A+E Networks, Discovery, Gameloft, Philo, and SendtoNews among partners donating global video ad inventory SpotX, the leading global video advertising platform, announced a collaboration with several of its media owner partners worldwide to help combat the spread of COVID-19. Video PSAs created by Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO) will run in place of traditional video ads on over-the-top (OTT) and online video inventory generously donated by A+E Networks, Discovery,…

Philo Reveals Connected TV Ad Platform to Reach Latest Generation of TV Lovers

PRNewswire 0
Native & Programmatic Advertising
Entertainment-Focused vMVPD Service Brings Best-in-Class Ad Platform to Market With Industry-Leading Partners Streaming television service Philo revealed a roster of top advertising technology and sales partners as part of the company’s drive to reach advertisers looking for a brand-safe programming solution in the booming vMVPD marketplace. “At Philo, we built our TV streaming platform from the ground up to appeal to a new generation of TV lovers, and we have kept that same philosophy as we’ve built our ad platform: to…

Artificial Intelligence Improves Influencer Marketing Campaign Performance by over 150%

MTS Staff Writer 1
Influencer Marketing
Streaming Service Philo Improves Subscription Conversion by 10x with Branded Entertainment Network’s AI Solution Branded Entertainment Network (BEN), the leader in connecting global brands to consumers through the power of popular entertainment, today revealed early successes from BEN’s market leading Artificial Intelligence (AI) solution. Popular brands leveraging the solution include the streaming service Philo and video/games rental operator Redbox, who have all seen increased performance from their influencer…