Phrasee

Phrasee, the global leader in marketing language optimization, has launched a new dashboard to give marketers real-time insights into how global email campaigns are performing. Phrasee, which provides AI technology to supercharge marketing campaigns for leading global brands including Domino’s, Groupon, Gumtree and Virgin Atlantic, has developed the new dashboard to give users a real-time view of marketing campaign performance. The dashboard displays key insights including real-time uplift and revenue forecasting, as well…

The Company Will Be Hand-Picking Their Clients as an Initiative to Curb Mental-Health Issues Arising Due to Bad Advertising – Launches a Starter Guide to Educate Marketers on Ethical Marketing From its genesis, Phrasee has been a strong supporter in marketing methodologies that do not target the inadequacies of buyers. Phrasee develops a Marketing Platform and truly intends to deliver first-class positive content while designing advertisements for products. The company has always been of the opinion that advertisers…

Wowcher Reduces Facebook CPL by 31% As Phrasee Technology Supercharges Social Campaigns Phrasee, the London-headquartered marketing technology company that uses AI to write optimised marketing copy, has launched the first product of its kind for Facebook & Instagram campaigns. Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product, trialled by Wowcher and three other household brand names, allows customers to test AI-generated language. The new product,…

Albion Capital Backs AI Marketing Tech Leader in Latest Funding Round Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised marketing copy, has closed a $4 million Series A funding round. The investment will fuel Phrasee’s international growth plans, including scaling up its new US operation in San Francisco and the recently announced expansion of its UK team. Albion Capital Group LLP led the round, with follow-on funds from existing investors…

Phrasee Announces US Plans, Recruitment Drive, and New Management Team to Keep Pace with Customer Wins and Market Opportunity London-based AI marketing technology specialist, Phrasee, has announced expansion plans. The expansion roadmap includes a US launch, the creation of 50 new jobs, and three new senior hires to strengthen its global management team. The news comes on the back of customer wins with The Times, Superdry, and River Island, contract renewals with Domino’s, Wowcher and Virgin Holidays, and strategic…

AI and ML Are Being Shaped into the New-Generation High-Tech Atmospheres That Are Slowly but Surely, Taking over the World Artificial Intelligence or AI has sunk its roots deep into the world of technology. We’d read sci-fi novels implementing ghost tech that is surreal. Today, a lot of that sci-fi technologies are realistically possible (or inching closer to reality), since we’ve reached that platform of intelligence and ability. AI has powered numerous platforms with revolutionized content. AI-driven technology…

"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the next few years." Tell us a little bit about your role at Cyance? My role has changed dramatically over the past few years. I started out as the Managing Director of Cyance when we were a B2B Agency.  I saw that buying behaviors were changing, forcing a need for change in the way B2B brands and agencies think about Marketing and Sales. I became an inventor of what ultimately turned into our platform,…