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Piano

Personalizing the Paywall: Piano Launches LT[x], Offering One-to-One Marketing For Media

Piano Announces the First Release of LT, a Machine Learning Algorithm That Predicts Users' Likelihood to Subscribe Piano, the leading subscription management and customer experience technology provider, today announced the launch of Piano LT, a machine learning framework that gives companies the predictive power they need to change how they interact with users — promising to alter how the entire media industry approaches its audience experience. LT (Likelihood To ) predicts the likelihood of individual browsers to take a…

MarTech Interview with Trevor Kaufman, CEO, Piano

"Getting users to manifest the behaviors that best benefit the business and maximizing their gratification in those moments is increasingly critical for all businesses that are in any way digital." Tell us about your role and journey into technology. What inspired you to start Piano? I come from the agency business, having sold a digital agency I founded called “Schematic” to WPP once we were about 350 people. Running a conglomerate of agencies for WPP called Possible Worldwide, I saw that with the advent of programmatic…

A New Hawk in Marketing Technology: Piano Takes AI to the Core of Email Newsletter Personalization

Piano Launches First Hyper-Personalized AI Email Newsletter and Content Recommendation Platform Piano, the leading customer experience optimization company driving revenue for content marketers and media, announces the launch of Piano ESP, the first artificially intelligent email newsletter platform to automatically personalize and deliver multi-channel, audience intelligent content recommendations to every individual user. It uses machine learning to analyze user behavior across email, desktop and mobile, discovering…

Piano Raises $22 Million Series B round Led by Updata Partners

Piano, the leading content monetization and audience intelligence technology company, announces it raised a $22 Million Series B funding round, led by Updata Partners. This comes as a result of Piano’s recent successes and corresponding growth, equipping it to build on star products and expand into new markets and sectors. The award-winning Piano platform is comprised of an integrated suite of intelligent business tools and includes a subscription commerce engine (Piano VX), a customer experience toolkit (Piano Composer),…