Planning

Contextual may not be a new trend, but in 2025, it is more relevant to the marketing mix than it has ever been. As privacy regulations tighten and access to consumer data becomes increasingly restricted, advertisers are under pressure to…
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Performance marketing has become a popular tactic for businesses seeking measurable, outcome-driven results. Nevertheless, despite achieving success, there are still various misunderstandings that obscure the true functioning of the system.…
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Marketers approach marketing in various ways. Some follow proactive marketing, while others fall for reactive marketing tactics. But do you know that a successful marketer always knows to strike a balance between the two? Essentially, it is…
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Michael Hilts, SVP Products at Stirista shares a few observations on what's driving change in the CTV ad market: _________ Hi Mike, welcome to our martech interview series. Tell us about your time as a product leader in the B2B…
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MGID Ads deploys AI across campaign optimization, data analysis, and creative generation MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning and…
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Being a marketer no longer means being the business's "right brain." The primary role was to be innovative and add original ideas to drive business to the company. Today, marketers go beyond creating attractive logos and glamorous calls to…
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**The primary author of this piece is staff writer Sakshi John _____ To unlocking business growth and generating more revenue with minimal effort can be achieved triumphantly via effective collaboration with channel partners. The channel…
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Loyalty360 releases new research report that includes insights on how marketers are defining, planning for, and managing next generation customer loyalty strategies. Loyalty360 has released its Next Generation Customer Loyalty: 2024…
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Elevating The Company’s Commitment to Innovation in Connected TV and Digital Advertising LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Dave Rudnick as the new…
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Finally, big data’s role in the massive world of pharma advertising is reaching an inflection point – and it has less to do with generative AI than you might readily assume. Media spend statistics from earlier this year raised eyebrows when…
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Focusing on the right metrics and setting business goals is vital for achieving sustainable success in any endeavor. In today’s fast paced data driven world metrics matter and setting goals can help you achieve lasting success. Let’s…
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Enables publishers to account for their deduplicated audience footprint across desktop, mobile and social Comscore a global, trusted partner for planning, transacting, and evaluating media announced the inclusion of social metrics in its…
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Uptempo Launches Integrated Platform to Improve Marketing Visibility, Velocity and Agility Uptempo, a leading provider of marketing planning software, introduced a new platform that helps enterprise marketing organizations plan better,…
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Today’s consumers want events to feel smart, authentic, and innovative. At the same time, they also want them to spark intrigue. This sets the stage for experiential marketers to reinvent the process of providing compelling, effective…
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Are you ready to level up your marketing game with an ABM strategy? It's time to get ready to face the obstacles that will come your way and develop a compelling marketing strategy that produces results. An effective ABM strategy takes…
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o9 Solutions, a leading enterprise AI software platform provider for transforming planning and decision-making, announced the launch of its inaugural o9 Digital Tomorrow Grant, which will provide $250,000 to support initiatives that help…
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CloudFuze, a leading cloud migration software, has officially announced its partnership with Google Workspace. Through this partnership, providing customers with the addition of a Google Chat migration path along with CloudFuze's Gmail…
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Tripleseat, the leading innovator in cloud-based event management software for the hospitality industry, proudly announces today the strategic acquisition of Attendease, a world-class meeting and event software for enterprise and…
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This Distinction Is Based on Feedback and Ratings From End-User Professionals Who Have Experience With the Product or Service Demandbase, the Smarter GTM company that uses AI to help B2B organizations hit their revenue goals, today…
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The long-term relationship will offer additional cutting edge, transparent and privacy-compliant campaign measurement and attribution solutions to DIRECTV Advertising customers DIRECTV Advertising, a pioneer in the converged…
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