Browsing Tag

Playbooks

XANT Enhances Its Highspot Integration With Highspot Pitches In Playbooks

XANT, the enterprise sales engagement leader, announces an integration enhancement for their platform, Playbooks. With this integration, Playbooks and Highspot customers can now insert Highspot pitches directly into Playbooks emails, pull content from Highspot, and create custom experiences for each prospect. In July, XANT and Highspot released the first version of the integration to solve a serious sales problem: the struggle of centralizing email sales collateral. Now, customers using Highspot's revenue enablement…

TechBytes with Dave DeMaria, VP, Corporate Marketing, Synopsys

Dave DeMaria  VP, Corporate Marketing, Synopsys In 2018, amplifying digital presence drives every marketing campaign. However, it's not easy to pull away from the traditional mode of doing business, especially when you have long-lasting customer relationships. So, how do brands leverage marketing technologies for their digital transformation and continue building better customer relationships? Dave DeMaria, VP , Corporate Marketing, Synopsys, reveals the journey they undertook with the Adobe Experience Cloud to expand…