Browsing Tag

Playbuzz

Exit Bee Appoints Victoria Pindar as UK VP of Sales

MTS Staff Writer Nov 29, 2022

The leader in micro-moment advertising continues on its growth trajectory with another senior hire Exit Bee, the leader in micro-moment advertising, has strengthened its team with the appointment of Victoria Pindar as VP of Sales in the…
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Content Marketing

EX.CO Launches SaaS Content Marketing Platform For Businesses

PRNewswire Nov 19, 2019 0

The Company, Under a New Name, Unveils Premium Version of Its Popular Technology, Empowering All Businesses to Create Their Best Performing Content Playbuzz, the world’s leading platform for engaging content, announced the launch of a…
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Interviews

TechBytes with Matt Trotta, GM, North America, Playbuzz

Sudipto Ghosh Sep 7, 2018 0

Matt Trotta GM, North America, Playbuzz We were moved by the significant disruptions in the market for user-generated content and storytelling platforms. To understand the true definition of 'success' for marketing technology platforms…
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Content Marketing

Reason to be at Cannes Lions 2018: Creative Debates, Hot-Button Topics and Smart Points of View

Sudipto Ghosh Jun 14, 2018 0

The international 'Festival of Creativity' and 'Thermopylae' for global advertisers, Cannes Lions, is just a few days away. In keeping with our coverage of the Cannes Lions for the second year in a row, we interviewed Shachar Orren,…
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Content Marketing

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Sudipto Ghosh May 14, 2018 0

Daniel Fisher Managing Director (Europe) at Playbuzz Disney-backed storytelling platform, Playbuzz recently published a study showcasing the power of interactive content on branded content campaigns compared to traditional digital…
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Audience Data

Branded Content Powered by Playbuzz Performs in Top 10% of All Nielsen Global Digital Brand Effect…

Sudipto Ghosh May 8, 2018 6

The Latest Nielsen Study Asserts That the Platform Is “More Successful at Providing Increased Engagement, Shifting Brand Perceptions and Ultimately Driving Preference Than Other Global Digital Content" A study conducted by global…
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Interviews

TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

Sudipto Ghosh Apr 3, 2018 0

Idan Shchori VP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers have successfully built their content empires by sticking to one major goal -- deliver…
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Interviews

TechBytes with Neal Sinno, GM and VP Operations, Playbuzz

Sudipto Ghosh Mar 12, 2018 0

Neal Sinno GM and VP Operations, Playbuzz Modern marketing technologies are created with two strategic aspects at their core -- first, to deliver unprecedented customer experiences; and then, manage the performance and validity of the…
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Content Marketing

Playbuzz Names GroupM’s Rob Norman To Its Board of Directors

MTS Staff Writer Jan 31, 2018 0

Norman Joins the Storytelling Platform, Reinforcing the Company as a Leader in Disruptive, Interactive Offerings for Advertisers Worldwide Storytelling platform Playbuzz announced that Rob Norman has joined the company’s board of…
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