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Optimal Attention™: New study highlights metric’s key role in driving brand outcomes
Native & Programmatic Advertising

Optimal Attention™: New study highlights metric’s key role in driving brand outcomes

MTS Staff Writer -
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Heineken and Playground xyz Partner To Find Optimal Attention™ and Drive Real World Outcomes
Technology

Heineken and Playground xyz Partner To Find Optimal Attention™ and Drive Real World Outcomes

MTS Staff Writer -
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GumGum’s Playground xyz Launches Optimal Attention, a New Framework for Connecting Attention to Outcomes
Customer Experience Management

GumGum’s Playground xyz Launches Optimal Attention, a New Framework for Connecting Attention to Outcomes

MTS Staff Writer -
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Playground xyz and TVision Join Forces to Create First True Cross Channel Attention Measurement for YouTube
Content

Playground xyz and TVision Join Forces to Create First True Cross Channel Attention Measurement for YouTube

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Playground xyz’s New Actionable Attention Solution on YouTube Makes It Easy For Brands to PinPoint Efficiency Hurdles and Drive Attention In Real-Time
Customer Experience Management

Playground xyz’s New Actionable Attention Solution on YouTube Makes It Easy For Brands to PinPoint Efficiency Hurdles and Drive Attention In Real-Time

prweb -
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Playground xyz’s High-Attention Marketplaces Are Now Available With PubMatic
Native & Programmatic Advertising

Playground xyz’s High-Attention Marketplaces Are Now Available With PubMatic

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Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz
Native & Programmatic Advertising

Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz

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Playground xyz Study Finds Carbon Emissions From Digital Ads Fall by 63% On Average When Measured and Optimized for Attention Time
Analytics

Playground xyz Study Finds Carbon Emissions From Digital Ads Fall by 63% On Average When Measured and Optimized for Attention Time

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Playground xyz Brings Actionable Attention Insights to North America
Insights

Playground xyz Brings Actionable Attention Insights to North America

Globe Newswire -
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The Industry was Quick to Embrace Viewability, Will it be the Same for Attention?
Customer Experience Management

The Industry was Quick to Embrace Viewability, Will it be the Same for Attention?

Rob Hall -
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Mitel Appoints Eric Hanson as Chief Marketing Officer
Customer Experience Management

Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard

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MarTech Interview With Rob Hall, CEO at Playground xyz
Content Management

MarTech Interview With Rob Hall, CEO at Playground xyz

Sudipto Ghosh -
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Playground xyz Shines A Light On The Nuanced Interplay Between Context, Creativity And Attention For Advertisers In New Study
Customer Experience Management

Playground xyz Shines A Light On The Nuanced Interplay Between Context, Creativity And Attention For Advertisers In New Study

MTS Staff Writer -
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Digimarc Adds ServiceNow Chief Marketing Officer and Forbes Entrepreneurial CMO 50 Leader, Michael Park, to its Board of Directors
Data Management Platforms

Playground xyz Appoints New Team Members As It Solidifies Its Position As A Leader In The Attention Space

MTS Staff Writer -
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Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness
Customer Acquisition

GumGum Acquires Attention Measurement And Optimization Platform Playground xyz

Globe Newswire -
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