Playground xyz Archives — MarTech Series

Optimal Attention™: New study highlights metric’s key role in driving brand outcomes

Native & Programmatic Advertising MTS Staff Writer - June 27, 2024

Heineken and Playground xyz Partner To Find Optimal Attention™ and Drive Real World Outcomes

Technology MTS Staff Writer - May 28, 2024

GumGum’s Playground xyz Launches Optimal Attention, a New Framework for Connecting Attention to Outcomes

Customer Experience Management MTS Staff Writer - March 1, 2024

Playground xyz and TVision Join Forces to Create First True Cross Channel Attention Measurement for YouTube

Content prweb - November 2, 2023

Playground xyz’s New Actionable Attention Solution on YouTube Makes It Easy For Brands to PinPoint Efficiency Hurdles and Drive Attention In Real-Time

Customer Experience Management prweb - July 21, 2023

Playground xyz’s High-Attention Marketplaces Are Now Available With PubMatic

Native & Programmatic Advertising MTS Staff Writer - July 12, 2023

Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz

Native & Programmatic Advertising MTS Staff Writer - May 24, 2023

Playground xyz Study Finds Carbon Emissions From Digital Ads Fall by 63% On Average When Measured and Optimized for Attention Time

Analytics MTS Staff Writer - March 2, 2023

Playground xyz Brings Actionable Attention Insights to North America

Insights Globe Newswire - December 13, 2022

The Industry was Quick to Embrace Viewability, Will it be the Same for Attention?

Customer Experience Management Rob Hall - November 30, 2022

Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard

Customer Experience Management MTS Staff Writer - November 15, 2022

MarTech Interview With Rob Hall, CEO at Playground xyz

Content Management Sudipto Ghosh - August 25, 2022

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