Browsing Tag

PlayStation

Nintendo Excels in Talkworthy Marketing: The Only Brand to Rank in Top 10 Both Online and Offline Ranker from Engagement Labs

PlayStation Ranked #1 Online While AARP Grabbed the #1 Spot Offline Video Game Industry Dominates the Top Online Talkworthy Marketing Campaigns, While Beauty and Personal Care Produce the Most Talkworthy Campaigns Offline Nintendo stands out among 600+ brands as the only one to place in the top 10 both offline and online. Nintendo moved from third to second place for the most talkworthy marketing campaigns online, while Nintendo Switch ranked number 9 for offline brand sharing. Driving the brand's charge to the top of 2019…

Howard Stern Announces Free Access To Full SiriusXM Premier Streaming Service Through May 15

With millions currently staying home, SiriusXM opens access in North America via the SiriusXM app and at SiriusXM.com/streamfree Announcement made by Howard Stern broadcasting from his home Featuring 300+ channels of news and information, entertainment, escape, and companionship across ad-free music channels, plus channels of live news, faith-based content, comedy, sports talk, politics, and on demand content New #StayHome Radio channel brings happy, feel-good music The Billy Joel Channel and Dave Matthews Band Radio…

Sony Interactive Entertainment Names Veronica Rogers Head of Global Business Operations

Veronica Rogers Joins the Newly Formed Leadership Role at Sony Interactive Entertainment to Boost Global Sales, Strategy, and Operations in the Gaming Industry  Sony Interactive Entertainment, the company responsible for the PlayStation brand and family of products, has today announced Veronica Rogers will oversee global business operations in her role as Senior Vice President, Business Operations effective immediately. She will report to President and CEO, Jim Ryan, and will lead Sony Interactive Entertainment’s…

YouTube Climbs to the Top, Ranking Most Intimate Brand among Millennials, According to MBLM’s Brand Intimacy 2019 Study

Apple and Netflix Place Second and Third with this Generation YouTube ranked the most intimate brand among millennials for the first time, climbing up from third last year, according to MBLM's Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. Brand Intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. "YouTube ranked 10th with millennials just two short years ago and has steadily made its way to the top," stated Mario…