Veronica Rogers Joins the Newly Formed Leadership Role at Sony Interactive Entertainment to Boost Global Sales, Strategy, and Operations in the Gaming Industry
Sony Interactive Entertainment, the company responsible for the PlayStation brand and family of products, has today announced Veronica Rogers will oversee global business operations in her role as Senior Vice President, Business Operations effective immediately. She will report to President and CEO, Jim Ryan, and will lead Sony Interactive Entertainment’s go-to-market organization globally.
Big Push to the Sony Interactive Entertainment Global Business Operations
Veronica Rogers will help drive business growth, lead strategic initiatives, and evolve the culture of SIE’s Business Operations from its previously regionalized structure into a single global system.
Currently, Sony Interactive Entertainment is recognized as a global leader in interactive and digital entertainment.
Sony Interactive Entertainment (SIE) is responsible for the PlayStation® brand and family of products and services.
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Veronica will help to grow the global sales volume for the PlayStation family of products and services. The product line includes —
- PlayStation software titles from SIE Worldwide Studios
“Veronica brings a wealth of experience leading global sales organizations, managing strategic partnerships, developing innovative business models, and building world-class teams,” said Jim Ryan, President and CEO, of Sony Interactive Entertainment.
Jim added, “She will play a crucial role in scaling the business and I’m thrilled she has brought her expertise to the PlayStation family.”
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Veronica Brings Extensive Marketing and Sales Experience from Previous Roles at Microsoft and Dell
Veronica Rogers will be responsible for global alignment in sales operations, both physical and digital, as well as lead PlayStation subscription services. She has nearly 20 years of experience leading business development, strategic planning, and sales operations at large global organizations including Microsoft and Dell Technologies.
“The PlayStation brand is one of the most beloved in the world and I am excited to join a company that has such a passionate community, legendary history, and an amazing leadership team,” said Veronica Rogers, Senior Vice President, Global Business Operations, SIE.
Veronica added, “My experience leading global sales organizations will help excel the PlayStation business and deliver the best gaming experiences to fans across the world.”
Rogers has a bachelor’s and a master’s degree in economics from Cambridge University and a master’s degree in political economy from the London School of Economics.
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