podcasting

Susnow Named Head of Marketing and Audience Development PodcastOne, a leading podcast company and a subsidiary of LiveXLive Media, announced that it has named veteran television marketing executive, Ilana Susnow, as its Head of Marketing and Audience Development.  Susnow, who is based in New York City, will oversee all marketing initiatives for PodcastOne and its numerous podcasts, including top shows such as The Adam Carolla Show, The LadyGang, Pitbull's From Negative to Positive and Off the Vine from Kaitlyn Bristowe.…

It’s hard to think of the phrase “I’m lovin’ it” and not immediately recall the “ba-da-ba-ba-ba” of the McDonald’s jingle. It’s catchy, appealing and has been repeated so often, that, love it or hate it, it’s etched in your brain like a pop song from high school. Chances are that the sounds you hear when you power up your laptop, log into Netflix or make a Skype call are also instantly familiar. These simple sonic signatures are easy to recall and exert a powerful influence over your emotions and behavior. Yet it’s a wonder…

Event planners have always taken risk into account, but no one could have been prepared to deal with the losses ushered in by COVID-19. As the industry has come to terms with this “new normal,” planners searched for ways to remain in front of their audiences and make money, without the possibility of traditional events. Months into the pandemic, event organizers are embracing virtual as the best near-term solution, but the prospect of bringing back an in-person component and hosting Hybrid events is right around the corner.…

The maker of aiWare Veritone has signed a creative agreement with Collab to expand its content licensing services to include User-Generated Content (UGC) Library. As part of the deal, Collab would supply impactful UGC stock inventory to meet the dynamic needs of various marketing and advertising teams in the digital industry. The two companies would provide creatives as benchmarks of digital media continue to evolve around licensing and creative projects. Collab, an independent digital entertainment studio has been a…

Marketers have no shortage of responsibilities generating demand, nurturing leads, developing brand messaging, creating content, maintaining customer relationships, executing a go-to-market strategy, measuring impact and...should I go on? It’s safe to say there are a lot of pieces to the Marketing puzzle, and it’s simply impossible to do it all. But what if you could use just one piece of creative content to accomplish all of your key objectives throughout the entire Marketing funnel? Today, more brands are taking a…

Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or…

While podcasts have been around for quite some time, 2019 appears to be the year they will gain more traction as a viable marketing tool – for any size business. One of the chief advantages of a podcast, aside from the relatively inexpensive entry threshold, is that there’s plenty of whitespace in podcasting to become an authoritative voice in your business’s industry. That’s because, to date, most businesses have failed to invest in podcasting as part of their social media toolkit, leaving the playing field wide open for a…

Interactive Podcasting Platform 'Saycaster' Releases Beta to Public; First Step in Adding Granularity to Podcasting Los Angeles-based podcasting platform Saycaster has opened up their beta site to the public after a successful private launch with an intimate group of local podcasters. The platform, which allows podcasters to pin links, tweets and comments to specific spots in their audio, is free to use and has already been adopted by podcasters ranging from baseball commentary podcaster @TwoForThreeSTL to industry…