Browsing Tag

Precision Marketing

ZW Data Action Technologies Announces Strategic Partnership with WePay

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it entered into a strategic cooperation agreement with Shenzhen WePay Technology Co., Ltd. (“WePay”), pursuant to which the parties will establish a joint venture to cultivate transportation and travel consumption data analysis field. Marketing Technology News: Cognira Makes Its AI-Powered Promotion Suite Available to All Retailers ZW Data has steadily built its…

ZW Data Action Technologies Invests in SaaS Software Operator Weiyouxin Technology

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced investment in private domain SaaS software operation service provider Weiyouxin Technology (“Weiyouxin”). ZW Data and Weiyouxin strive to provide WeChat-based social CRM operating tools to empower large brand name merchants to build digital marketing platforms. As the pandemic continues to impact business operations and hit offline stores, digital marketing platforms…

ZW Data Action Technologies Announces Strategic Partnership with Yujun Capital

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it has reached strategic partnership with Yujun Capital and its subsidiary Yujun Digital Technology Co., Ltd. (together, “Yujun Digital”) pursuant to which Yujun Digital will provide online branding and management service to the Company’s merchant clients. Marketing Technology News: Hootsuite Acquires Leading Digital Customer Engagement Platform, Sparkcentral…

Yeahka Acquires Additional Stake in Beijing Chuangxinzhong Technology Co

YEAHKA LIMITED (Yeahka), a leading Technology platform from China, announced it has reached an agreement to acquire a 42.5% additional stake in Beijing Chuangxinzhong Technology Co., Ltd. for RMB170 million. This increases its stake to 85%. The consideration shares would form approximately 1.10% of the existing issued share capital of Yeahka as at the date of the announcement and approximately 1.08% of the enlarged issued share capital. In November 2020, Yeahka announced its initial agreement to acquire a 42.5% stake in…

ZW Data Action Technologies Entering into Partnership to Redefine and Increase the Traffic Value of the Enterprise WeChat for Better ROI

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it has entered into partnership with Sanyi Internet Information Technology Inc. (“Sanyi Internet”) to consolidate and redefine the traffic value of WeChat business account for better return of investment (ROI) on streaming ecommerce. Sanyi Internet is a strategic operator of Internet users in WeChat ecologic private business domain. Partnering with Sanyi Internet,…

TechBytes with Diaz Nesamoney, CEO at Jivox

Hi Diaz, tell us about your adtech predictions and how Google continues to be top of every advertiser’s mind? For me, in 2021, Google gets out of ad tech. Due to concerns with being privacy compliant, Google is becoming less ad tech focused and more focused on being primarily a media platform like Facebook, who does not sell ad tech by itself. As a result, brands are turning towards 3rd party ad tech platforms, social media and Amazon to buy ads. Due to increased scrutiny from anti-trust and privacy regulators and…

ZW Data Action Technologies Officially Opens Its First Live Streaming Platform

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced the official opening of its first live streaming platform (the “Platform”) in Guangzhou, China. The Company selected Guangzhou, the hub of the economically vibrant Guangdong-Hong Kong-Macao Greater Bay Area, for the location of the Platform. The Platform boasts a 5,000-square-meter office that provides a powerful livestreaming channel. It features livestreaming…

Meredith Corporation Teams Up With Kroger

New Data Integration Lets CPG Advertisers Target In-Market Consumers and Directly Measure Sales Impact Meredith Corporation, the leading multi-platform media company focused on women announced that it is teaming up with The Kroger Co.'s media advertising business, Kroger Precision Marketing (KPM), to offer a new integrated media service that will help CPG brands make advertising more shoppable. Meredith's offering provides brand advertisers access to Kroger's first-party purchase data and custom audience segments to power…

HCL Technologies Takes Precision Marketing at Scale to the Next Level With the New Unica Platform

HCL Technologies (HCL), a leading global technology company, announced the release of Unica V12.1.  Unica takes Precision Marketing@Scale to the next level by effortlessly scaling to the billions of personalized interactions required by the largest organizations with the most complex data infrastructures.  V12.1 is the culmination of more than two years of research, development, and investment in the Unica platform to power the next generation of customer journeys and goal-based marketing.  Unica V12.1 will be generally…

ChinaNet Online Holdings Announces Filing Extension for Form 10-K Due to COVID-19 Impacts

ChinaNet Online Holdings, Inc., an integrated online advertising, precision marketing, and data analysis and management platform company, announced that it has filed with the Securities and Exchange Commission (the “SEC”) on March 20, 2020, to extend its 2019 Form 10-K filing deadline by 45 days to May 14, 2020. Marketing Technology News: SalesHood Steps Up to Offer Free Usage of Its Sales Enablement Platform During COVID-19 Crisis The Company applied for the extension due to the outbreak of the COVID-19 novel coronavirus,…

How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing

While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by AI, is critical to B2B Marketing - it enables deeper engagement, stronger relationships, and better ROI. AI in a vacuum, however, is not effective - it must be aligned to a Business problem or Marketing challenge. There are two keys to activating AI. First, make data actionable - by creating hyper-personalized experiences across the entire customer journey of Marketing and Sales touchpoints. Second,…

Omnicom Precision Marketing Group’s Credera Opens New Chicago Office

Credera, a digital consulting firm focused on innovation, transformation and efficiency, has announced the opening of a new office in Chicago to support client growth. Credera is part of the Omnicom Precision Marketing Group (OPMG). "Credera's new Chicago office is launching at a key time of growth for the firm," says Justin Bell, President & CEO of Credera. "As evidenced by our recent new office in New York City, we are expanding quickly to partner with our new clients along with other OPMG agencies. This growth will…