Browsing Tag

Precision Marketing

Meredith Corporation Teams Up With Kroger

New Data Integration Lets CPG Advertisers Target In-Market Consumers and Directly Measure Sales Impact Meredith Corporation, the leading multi-platform media company focused on women announced that it is teaming up with The Kroger Co.'s media advertising business, Kroger Precision Marketing (KPM), to offer a new integrated media service that will help CPG brands make advertising more shoppable. Meredith's offering provides brand advertisers access to Kroger's first-party purchase data and custom audience segments to power…

HCL Technologies Takes Precision Marketing at Scale to the Next Level With the New Unica Platform

HCL Technologies (HCL), a leading global technology company, announced the release of Unica V12.1.  Unica takes Precision Marketing@Scale to the next level by effortlessly scaling to the billions of personalized interactions required by the largest organizations with the most complex data infrastructures.  V12.1 is the culmination of more than two years of research, development, and investment in the Unica platform to power the next generation of customer journeys and goal-based marketing.  Unica V12.1 will be generally…

ChinaNet Online Holdings Announces Filing Extension for Form 10-K Due to COVID-19 Impacts

ChinaNet Online Holdings, Inc., an integrated online advertising, precision marketing, and data analysis and management platform company, announced that it has filed with the Securities and Exchange Commission (the “SEC”) on March 20, 2020, to extend its 2019 Form 10-K filing deadline by 45 days to May 14, 2020. Marketing Technology News: SalesHood Steps Up to Offer Free Usage of Its Sales Enablement Platform During COVID-19 Crisis The Company applied for the extension due to the outbreak of the COVID-19 novel coronavirus,…

How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing

While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by AI, is critical to B2B Marketing - it enables deeper engagement, stronger relationships, and better ROI. AI in a vacuum, however, is not effective - it must be aligned to a Business problem or Marketing challenge. There are two keys to activating AI. First, make data actionable - by creating hyper-personalized experiences across the entire customer journey of Marketing and Sales touchpoints. Second,…

Omnicom Precision Marketing Group’s Credera Opens New Chicago Office

Credera, a digital consulting firm focused on innovation, transformation and efficiency, has announced the opening of a new office in Chicago to support client growth. Credera is part of the Omnicom Precision Marketing Group (OPMG). "Credera's new Chicago office is launching at a key time of growth for the firm," says Justin Bell, President & CEO of Credera. "As evidenced by our recent new office in New York City, we are expanding quickly to partner with our new clients along with other OPMG agencies. This growth will…