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75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

Creating a Targeted Campaign Using Video

Imagine, for a moment, a world in which reality corresponds to your deepest desires almost as soon as you start entertaining them. Something along the lines of getting back home from work while cursing your car dealer and, suddenly, your digital device starts displaying video content featuring links to corresponding competitive solutions. You decide to dismiss it as a fluke or a figment of your imagination, so you try to cure exhaustion by watching a favorite TV show and dreaming of crunchy pizza when, all of a sudden, the…

The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology

Are CMOs ready for the MarTech Fitness Drill?  While reviewing the entries for MarTech RADAR companies, we read hundreds of whitepapers, case studies and attended 50+ Marketing Technology webinars and podcasts. The extensive research-based project on MarTech RADAR led us to the first-in-industry MarTech Fitness Drill. What’s the MarTech Fitness Drill after all? At MarTech Series, we define the MarTech Fitness Drill as, “the systematic process of identifying, comparing, analyzing, reviewing, leveraging and recommending…

Man vs Octopus vs Machine: World Cup 2018

Unmatched in its dual role of footballing holy grail and financial black hole, the Panini Sticker Book helps to connect fans to the World Cup, attracting thousands of fans around the world each year. In order curb my sticker collecting obsession - I am only 50 stickers away from completing the book - I wanted to utilise my excitement in more interesting way. Enter Fred Maude, Performance Manager at NMPI and the genius behind previous efforts of Machine Learning. He has been busy hoarding reems of player data to apply to…

The Role of AI in FIFA World Cup 2018

The countdown to the world’s greatest sporting event ends today. Yes, today the FIFA World Cup 2018 kicks off at Luzhniki Stadium, Moscow.  Even before the event began, the marketing and branding giants began to place their might behind their teams and players (most are celebrities in their own right!). However, this World Cup is steaming around the current Brobdingnagian – Artificial Intelligence! I was baffled by the kind of simulations that poured in from AI/Machine learning labs. Most of them are predicting the likely…

Predictions Series 2018: Think of Tech (Not Necessarily AI) to Influence, Empathize, Connect, and Listen at Scale

Joe Hyland, CMO at ON24, On What 2018 Holds For The Martech Community In the age of rapid tech disruptions, we are looking at the genesis of more than one "revolution" in martech. Most marketers are shifting their focus from tech-based targeting to tech-based interactivity with their customers. Customer engagement in the most humane way is the theme for marketers in 2018. Further to our recent coverage in the Predictions Series 2018, ON24 CMO, Joe Hyland chose to dig deeper into what lessons marketers could take from…