Browsing Tag

predictive analytics

A Penny For Your Thoughts: Can Consumers Become The Benefactors Of Our Own Data?

Have you ever heard someone say, “A penny for your thoughts”? I hear the expression regularly, but no one has ever actually given me a penny for my thoughts – or my data, for that matter. We live in a world where data is king; and yet, we have very little control over how our personal data is used for the financial gain of those that collect it. In light of data breaches, privacy concerns, and recent General Data Protection Regulations (GDPR) in Europe, perhaps it’s time we take the ownership and monetization back into our…

Evergage Personalization Book Honored in 2018 PR World Awards

"One-to-One Personalization in the Age of Machine Learning" Dubbed a "Marketing Achievement of the Year" for Helping Companies Learn How to Deliver Individualized Experiences Across Digital Channels Evergage, The 1-to-1 Platform company, announced it is a winner in the 2018 PR World Awards. The company's acclaimed, full-length book, "One-to-One Personalization in the Age of Machine Learning," was recognized as a "Marketing Achievement of the Year" – honored as a first-of-its-kind resource for educating companies on how…

SessionM Delivers New Salesforce Integration to Transform How Global Brands Deliver Real-Time, Personalized Experiences

Putting Customer Data at the Heart of Engagement to Drive Deeper Loyalty SessionM announced a new integration with Salesforce, the global leader in CRM, to help brands unlock customer data to fuel interactions. SessionM is directly integrated with Salesforce Marketing Cloud, Commerce Cloud and Service Cloud to deliver personalized customer experiences across the customer journey, and is now available to all Salesforce customers on Salesforce AppExchange. "Brands that are winning today put their consumers and…

IRI Announces Enhancements to IRI Verified Audiences

IRI Verified Audiences Enable Unprecedented Personalization, Targeting and Messaging Capabilities That Improve Marketing Performance IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced new, innovative audience solutions for IRI Verified Audiences to improve how CPG manufacturers and retailers reach their consumers. As the only 100 percent deterministic audiences based on purchase behavior, IRI Verified Audiences enable unprecedented personalization, targeting and…

Versium Surpasses 1 Billion Monthly Records Scored with its AI Predictive Targeting Engine

Expanding Proprietary LifeData to 1.5 Trillion Attributes Hones Targeting Predictability Versium, a market-leading predictive analytics company, announced a major milestone in the usage of the company's automated AI predictive targeting engine. Versium has eclipsed 1 Billion prospect records scored per month, helping companies significantly increase sales and marketing efficiencies by leveraging machine learning technologies. In addition, the company's proprietary LifeData warehouse that powers its AI engine now…

Orchestrate and Execute ABM with Predictive Analytics

When big data first became a trendy talking point among sales and marketing teams, it felt like the answer to marketers’ problems. But now, the reality is that marketers do have access to seemingly limitless amounts of data, big data no longer feels like the easy solution. In fact, many marketers struggle with execution. They have access to tons of meaningful data, but they don’t know what to do with it. The ability to utilize that data to orchestrate and operationalize marketing tactics represents a real challenge for many…

Eight Things That Matter from Gartner Digital Marketing Conference

At its recent Digital Marketing Conference, Gartner famously called the future of marketing "fast, frenetic, and fantastic" and we couldn't agree more. Consumers increasingly expect seamless, highly relevant interactions with brands yet feel trepidation about brand marketing. Marketers must now succeed in an environment where more personalization means greater privacy risk, where walled gardens are the customer’s gateway to the Internet, and where emerging technologies are rewriting the rules of marketing every day.…

Visualizing Machine Learning: How Do We Humanize The Intelligence?

These are exciting times for data science professionals. With the rapid advances being made in analytics, specifically around machine learning, deep learning and AI, researchers and practitioners around the world have started adapting these technologies for deep, human-impacting applications. The Age of Advanced Analytics Social talk is replete with conversations that have shifted gears from self-driving cars to flying vehicles, smart machines to robots that are already collaborating quietly in our homes, and chatbots to…

Interview with Jon Clarke, CEO, Cyance

"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the next few years." Tell us a little bit about your role at Cyance? My role has changed dramatically over the past few years. I started out as the Managing Director of Cyance when we were a B2B Agency.  I saw that buying behaviors were changing, forcing a need for change in the way B2B brands and agencies think about Marketing and Sales. I became an inventor of what ultimately turned into our platform,…

Leadspace Joins Radius Brand; Set to Disrupt B2B Data Intelligence Ecosystem

Radius and Leadspace, the Two Leaders in Data Intelligence for B2B Sales and Marketing Have Announced That They Are Joining Forces Under the Radius Brand In a mega-MarTech partnership news, Radius and Leadspace have announced that they are joining forces under the Radius brand. The two leaders in data intelligence for B2B sales and marketing would be better positioned to cater to Radius' 200+ marquee customers. The clientele includes American Express, Hewlett Packard Enterprise, Microsoft, and MetLife. Leadspace…

Astound Integrates with ServiceNow to Build AI-Driven Automation in Every App

Astound Provides AI-Based Decision Engine That Drives Enterprise Service Management Forward Astound, an enterprise software company applying machine learning and natural language processing to automate service and support, today announced its certified integration for the Now Platform®. The new Astound integration allows customers using ServiceNow® to interact conversationally with any app on the platform using natural language and automate the process of resolving routine service requests. Astound's decision engine …

SAP Predictive Analytics, Application Edition, Powers Intelligent Enterprises

Application Edition of SAP Predictive Analytics Uses Machine Learning to Provide Business Users with Predictions About the Future SAP SE, announced the general availability of the application edition of SAP Predictive Analytics software to help enterprises create and manage predictive machine learning models for applications that run business activities, including supply chain, finance and accounting, human capital management and customer management. Co-developed with Accenture, the application edition enables…

Predictive Analytics: Unlocking the Value in Understanding the Customer

The Internet of Things (IoT), Virtual, Augmented, and Mixed Reality (VAMR), Artificial Intelligence (AI) and Machine Learning (ML) – in a world filled with no shortage of buzzwords, abbreviations and acronyms, the emergence of predictive analytics as a vitally important tool may have some thinking “here we go again.” However, the truth is that predictive analytics tools have been utilized for some time, but they have only recently become an integral part of marketing strategy due to technological advancements and access…

Intelligent Automation & Cognitive Systems: A Match Made in Heaven for 2018

If a baby was born in 2016, she would be around two years old now and would have just about enough balance to jump, climb stairs with help, and feed herself with basic accuracy – with of course a bit of chaos thrown in. For data, on the other hand, two years is a very long time. According to IBM, 90 percent of data online has been created since 2016. That is because, in the past couple of years, the number of internet connections and connected devices has proliferated and generated data at a phenomenal rate. At two years…

TechBytes with Zackary Cantor, Director, Decision Sciences, GlobalWide Media

Zackary Cantor Director, Decision Sciences, GlobalWide Media As audience-based advertising strategies continue to draw a sizeable amount of ad dollars into the tech industry, the definitions of “Digital Transformation’ and “Digital Innovation” have begun to converge for businesses. Brands are now focusing on creating personalized ads that match up to the modern customer experience standards. To know more about the state of adtech in 2018 and the major pain points that advertisers should get rid of, we spoke to Zackary…

iSpot.tv & LiveRamp Partner To Launch TV Ad Impression Measurement For Digital Segments

iSpot.Tv's Glass-Level TV Advertising Analytics Provide Advertisers with Impression, Attention & Conversion Analytics Against Their Digital Segments Through LiveRamp's IdentityLink iSpot.tv, a leader in attention and conversion analytics for TV advertising, and LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, announced a partnership to connect iSpot.tv’s TV ad impression measurement and performance analytics with digital segments connected via LiveRamp’s IdentityLinkTM. Using…

Roobot Amplifies with David Rich and John Hardigree as Executive Advisors

CRM and Analytic Solution Experts Join Roobot's Executive Team and Board to Accelerate Development of AI-Driven Personal Shopping and Service Solutions Roobot, an industry leading Personal Shopping Assistant for retailers, manufacturers and service providers, named David Rich and John Hardigree, who pioneered the use of predictive analytics at Accenture and Revolution Analytics (now part of Microsoft) as Executive Advisors. John, who is also an investor in the company, will play a key role joining the Board of Directors.…

Predictions Series 2018: The Predictive ‘Buying Center’ in the Middle of B2B Demand Gen Revolution

Triblio CMO, Jason Jue, Narrates How Demand Gen Executives are Smartly and Effectively Switching Strategy  from Leads-Based to 100% Account-Based In the age of rapid B2B marketing disruptions, we are looking at the rise of Account-based marketing as a ubiquitous approach for demand generation. The phenomenal explosion of B2B content and marketing-sales convergence (thanks to underlying intelligence driving both) have enabled demand gen marketers to build integrated campaigns and a unified contact strategy with consistent…

Ventures of Venture Capitalists: SF Bay Area

LotaData analyzes billions (with a "b") of mobile location signals or geo-cookies each day to infer user profiles and behavioral segments for our customers. Just like web browsers use cookies for identifying users, location is the geo-cookie for knowing your mobile users in the real world. Our machine intelligence processes vast amounts of anonymized location signals gathered from mobile phones, to understand why people are where they are and what is on their minds. We look for thousands of behavior patterns, from shopping…

Windsor Circle Predictive Analytics Now Open To Omnichannel Advertisers

Windsor Circle, the Durham NC-based predictive lifecycle analytics, and retention marketing company announced its latest martech offering for clients. Retailers can now leverage Windsor Circle Predictive Analytics data seamlessly from its 1:1 retention automation platform to drive omnichannel advertising campaigns. The latest addition into its predictive analytics lifecycle platform will enable marketers to create impactful marketing campaigns using actionable data. Windsor Circle Predictive Analytics is powered by its…