Browsing Tag

Predictive Audiences

Emodo Launches Predictive Audiences, a Machine Learning Solution for Addressing Audience Segments Without Device IDs.

The all-new audience model empowers marketers with the ability to run targeted campaigns on non-ID inventory without compromising scale, quality or campaign results. Emodo, an Ericsson company focused on premium mobile advertising solutions, today announced the launch of Emodo Predictive Audiences, a new ML-powered targeting solution that enables advertisers to target audiences at scale – whether the users’ devices have IDs, or not. Predictive Audiences complement the company’s other targeting products to provide an…

Comscore Expands Cookie-Free Audience Targeting Solutions for Europe, Adding B2B-Based Predictive Audiences

Comscore expands its Predictive Audiences solution to even more European markets and announces partnership with Eyeota Comscore is excited to announce the expansion of its Predictive Audiences capabilities across even more European markets, in addition to the current capabilities available in the UK and Germany. This first of its kind GDPR-friendly, cookie-free targeting capability enables advertisers to reach audiences based on granular consumer behaviors through privacy-friendly contextual signals based on B2B data.…

Comscore Brings Cookie-Free Connected TV (CTV) Audience Targeting to Europe with Predictive Audiences

Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry's first European CTV viewership audiences Comscore is excited to announce the expansion of Predictive Audiences – the industry's first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behavior through privacy-friendly contextual signals – starting with the UK and Germany markets. Comscore has created cookie-free CTV viewership segments for…

Comscore and IHS Markit, PlaceIQ, and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale

Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore's Predictive Audiences With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across platforms, Comscore is excited to launch Predictive Audiences – the industry's first cookie-free targeting capability that enables advertisers to reach audiences…

Factual Introduces New Machine Learning-Based Predictive and Loyalty Audiences

New Segments Identify Affinity or Intent Using Actionable Insights From Real-World Consumer Behavior to Identify, Reach and Engage Customers Factual, the location data company, announced a significant update to its Audience product, adding Predictive and Loyalty audiences built using machine-learned predictive insights to its roster of targeting solutions for marketers. “Factual’s new scalable Predictive and Loyalty audiences help marketers target their campaigns more efficiently, reaching their customers at the right…

TechBytes with Omri Mendellevich, CTO and Co-Founder, Dynamic Yield

Omri Mendellevich CTO and Co-Founder, Dynamic Yield While marketers are working harder to improve audience engagement across channels, CX continues to be a big challenge. To better understand the true 'State of Customer Experience’ in 2018 and how marketers can leverage technology for a 360-degree view of the customer, we spoke to Dynamic Yield's CTO, Omri Mendellevich. Tell us about your role at Dynamic Yield and the team/technology you handle. Being the world’s first personalization technology stack comes hand…