Browsing Tag

Predictive Intelligence

How Sales Leaders can Optimize Their Pipelines to Keep Sellers Motivated Amid Disruption

As businesses close the books on a tumultuous quarter, sales organizations are under increasing pressure to deliver on revenue commitments for the remainder of the year. Marketing and sales teams are scrambling to stay aligned with one another as they reevaluate the sales pipeline — and with their CFOs to ensure accurate forecasts and timely operational changes. This article will help you to optimize your sales pipelines and to maintain an emphatic connection with your customers amid COVID-19 lockdown. Shake-Away…

Big Data: The Role of Predictive Analytics in Sales Growth 

The analysis of a large volume of data is already an indispensable part of the decision-making process for any business, regardless of its volume. Big data is used to resolve routine problems, such as improving the conversion rate or to achieve customer loyalty for an eCommerce business. But did you know that you can also use it to predict situations before they occur? This is the added value of predictive analytics, the use of big data to anticipate user behaviour based on historical data and act accordingly to optimise…

5 Ways Predictive Intelligence Improves Customer Experience

Predictive Intelligence tools are helping companies improve their bottom line and reach their customers effectively. The term “Predictive Intelligence” might sound like an advanced tool that belongs in a Science fiction film. Nowadays, marketers are using this technology to deliver what their customers need. Also referred to as Predictive Analytics, Predictive Intelligence is composed of Statistics, Data Mining, Algorithms, and Machine Learning. It gives companies a powerful new edge, compensating for the ever-expanding…

Adobe Set to Acquire Magento Commerce for $1.68 Billion

Adobe Surges Ahead in Content Management and Digital Experience Race Adding Magento Commerce Platform to Adobe Experience Cloud MarTech 150 RADAR company for 2018, Adobe has announced that it has entered into a definitive agreement to acquire Magento Commerce. Magento Commerce is a market-leading commerce platform. The acquisition is set for $1.68 billion, subject to customary purchase price adjustments. The addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience…

Winmo Acquires Access Confidential to Deliver High-Quality B2B Sales Intelligence

Winmo, Together with Access Confidential, Would Provide the Advertising Market with the Mission-Critical New Business Intelligence They Need to Thrive In a series of acquisitions, Winmo, a product of List Partners, has now acquired Access Confidential. With this acquisition, Winmo is further fortifying their position as the market-leading B2B sales intelligence provider to agencies and the wider advertising industry. The Access Confidential acquisition delivers on the company’s mission to provide the most comprehensive…

Interview with Kyle Tkachuk, President, CEO and Founder, Clickback

"Leveraging predictive technologies to gather more accurate data points or patterns, or auto-populating through algorithms can help marketers increase their accuracy and reduce manual aspects of different tasks." Tell us about your role and how you got here. What inspired you to start a B2B lead-gen software company? I’d first like to start off by telling you what Clickback does. We are a B2B Software-as-a-Service (SaaS) company located in St. Catharines, Canada. Since we launched in 2010, we’ve helped thousands of…

Goodway Group Adds Brawn and Brain to RealValue Advertising Platform with AI

Goodway Group Added New Dimensional Bidding and Predictive Performance Modeling Functionalities Powered by Advanced AI and Machine Learning Goodway Group, a leading programmatic advertising partner, has incorporated two industry-first algorithms into its RealValue® Advertising Platform that allow advertisers to algorithmically optimize their supply paths as well as optimize campaigns with lower budget thresholds. Powered by machine learning, the new capabilities support micro-optimizations at a level of complexity beyond…