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Predictive Modeling

Leadspace Introduces AI-Powered B2B Audience Management Platform to Boost ABM Campaigns

To help marketers crack the puzzle of engaging B2B customers more effectively, Leadspace announced the launch of world’s first B2B Audience Management Platform in the martech industry. The Audience Management Platform leverages Artificial Intelligence (AI) capabilities to derive meaningful insights on how to engage customers and prospects for effective conversion. The AI platform combines the power of Audience Discovery, Data Management, and Predictive Modeling within the single technology solution. "We've built a smart…

Windsor Circle Predictive Analytics Now Open To Omnichannel Advertisers

Windsor Circle, the Durham NC-based predictive lifecycle analytics, and retention marketing company announced its latest martech offering for clients. Retailers can now leverage Windsor Circle Predictive Analytics data seamlessly from its 1:1 retention automation platform to drive omnichannel advertising campaigns. The latest addition into its predictive analytics lifecycle platform will enable marketers to create impactful marketing campaigns using actionable data. Windsor Circle Predictive Analytics is powered by its…