preferences Archives — MarTech Series

The Secret Sauce to Retail Media Success

AI/ML Eagle Eye - April 25, 2025

Tuned In: How Podcast Advertising Is Changing the Marketing Game

Analytics Margo Hock - January 17, 2025

Marketing in the Age of Relevance: Addressing the Brand Relevancy Crisis with Martech

AI/ML MTS Staff Writer - January 16, 2025

Are CDPs Invincible for your Brand?

Content MTS Staff Writer - January 8, 2025

MarTech Interview with Keith Kazerman, President of Streaming @ Locality

AI/ML Paroma Sen - November 13, 2024

Identity Resolution Platforms: Why B2B Marketers Should Adopt These Tools

Account Based Marketing MTS Staff Writer - July 8, 2024

The Intersection of Martech and IoT: Creating Seamless Customer Experiences

Analytics MTS Staff Writer - June 28, 2024

Algolia Unveils New AI Personalization

AI/ML Business Wire - June 5, 2024

The Untapped Potential of First-Party Data: How to Create a Differentiated Customer Experience

Customer Experience Management Jessica Mok - May 15, 2024

How is Collection of First Party Data Changing in Modern Day Marketing?

AI/ML MTS Staff Writer - May 9, 2024

Common Mistakes to Avoid When Building an ICP

Customer Experience Management MTS Staff Writer - April 3, 2024

Loyalty, Data and Personalization: The formula for growing retail revenue and customer lifetime value

Behavioral Marketing Joel Percy - March 22, 2024

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