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4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season

Step #1 Start Early and Leverage PMP/Guaranteed Deals 45% of US consumers say they plan to start shopping before November 1. This creates a sufficient window (approx. 60 days) for marketers to get their brand campaigns in front of the desired audiences. Marketers can start¬†Advertising campaigns early not only to captures the consumer's attention at the right time but also giving marketers a higher chance of booking exclusive high-value publisher inventory through the private marketplace (PMP) deals at a much reasonable…