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Procter & Gamble

JET8 Launches New Mobile Marketing Dashboard for Brands and Agencies

JET8, the world’s first peer-to-peer moment marketing technology suite for agencies, announced an addition to its robust CRM platform with new dashboard features and a ground-breaking app builder experience – ‘JET8 ENTER-PRISE’. Featuring the all-new JET8 ENTERPRISE dashboard, the 100% managed services platform offers a full suite of software for mobile app building, moment marketing, mobile engagement, mobile sales and customer success, with a completely free analytics dashboard at its core. Marketing Technology News:…

Nintex Names Dustin Grosse as Chief Marketing and Strategy Officer

Nintex announced Dustin Grosse has joined as Chief Marketing and Strategy Officer. Mr. Grosse brings more than 25 years of technology management, strategy and marketing experience from previous leadership roles with Microsoft, DocuSign, McKinsey & Company, Procter & Gamble and other companies. "Dustin is a cloud technology innovator, strategist and go-to-market expert who will inspire our team with his passion for business productivity improvements made possible by the Nintex Platform," said Nintex CEO Eric…

5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers

The Internet is a scary place. With everything from divisive politics and hate speech to terrorism and pornography to worry about, it’s no wonder that digital advertising professionals ranked brand safety as the most important media quality metric to measure in 2018. Over two-thirds of US marketers say they’ve suffered from brand safety issues, and more than half of them say it has happened more than once. So marketers are fighting back the best way they know how: with their budgets. Companies such as Unilever and Procter…

P&G and IMS Sign a Commercial Agreement for Digital Advertising in 10 Latin American Countries

P&G Advertising and Marketing Will Be Disseminated on Digital Platforms Exclusively Managed by IMS in the Region P&G and IMS signed a commercial agreement with pan-regional aims to spread P&G's marketing communications across all digital platforms exclusively managed by IMS. P&G will reach its audiences through 15, 20, 30 seconds video ads, that will guarantee a CPCV (Cost per completed view) on premium content ensuring brand safety and viewability. The agreement will impact ten different Latin…

AdColony Announces Full Compatibility with IAS, Double Verify and MOAT

New Integrations Make AdColony the First In-App Video Marketplace to Integrate with all Leading Ad Quality Measurement Partners AdColony, the ad quality video marketplace, has announced that the company is fully compatible with all major viewability measurement partners for both programmatic and managed service campaigns. AdColony is the first in-app video marketplace to partner with Integral Ad Science (IAS), MOAT and DoubleVerify, providing a range of options that will give AdColony customers the flexibility to work…

Don’t be the Guy Wearing the Fake Rolex: Support Ads.txt

Knock-offs have long been the bane of the fashion industry. One need only visit Canal Street in Manhattan to see “solid gold watches” peddled on the sidewalk, and Versace imitation purses hawked on the cheap. No brand wants to see a copy of their designer label sold on the black market. And no buyer wants to discover that their Rolex is really a faux-lex. Unfortunately, knock-offs aren’t confined to the fashion industry. The reselling of long-tail inventory under fraudulent terms has become common practice in the…