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Profitero

Profitero Announces New Leadership and New Funding to Fuel Its Next Stage of Growth

Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a new executive leadership team and raised $20 million to fuel its next stage of growth. Bryan Wiener, a 25-year digital marketing and SaaS industry veteran, has joined as Chief Executive Officer. Sarah Hofstetter, an award-winning marketing executive and current member of the board of directors for Campbell Soup Company, has joined as President. Sandor Palfy, former CTO of LogMeIn, has joined as Chief Technology Officer. For the past…

TechBytes with Keith Anderson, SVP of Strategy and Insights at Profitero

Tell us about your role and the team/technology you handle at Profitero. As the SVP of Strategy at Profitero, I lead Product Innovation and Strategic partnerships with other technology and data providers. Profitero’s technology uses a combination of Artificial Intelligence and sophisticated Data Science methodologies to help brands measure and improve their e-commerce performance across more than 8,000 retailer sites worldwide. Using our tools, brands assess how they’re positioned and performing at the “digital shelf” in…

Profitero Launches the Industry’s Most Complete and Precise Analytics Solution for Maximizing Amazon Sales Performance

Profitero launched AMZ Maximizer, the most complete and precise analytics solution for maximizing Amazon sales. AMZ Maximizer fixes a blind spot for brands selling on Amazon. While brands know how their product sales are trending on Amazon, it’s hard for them to measure the two main factors underlying sales performance: daily shopper views of their product pages (traffic) and daily product page conversion rates. Profitero analysis shows that 60% of sponsored products on Amazon have suboptimal conversion rates, revealing a…

Kantar and Profitero Announce Strategic Partnership to Help Brands Elevate eCommerce Capabilities

Both Firms Will Collaborate on Ecommerce and Omnichannel Advisory, Analytical and Capability-Building Services Kantar, the world’s leading data and consulting company and leading eCommerce performance analytics company Profitero announced a global partnership dedicated to creating a suite of advisory, analytical and capability-building services that will help their clients become more efficient at eCommerce. “With our complementary data and expertise, Kantar and Profitero are uniquely positioned to help brands bridge…