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Programmatic Advertising Platform

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from TEGNA, Floria Funders, Mintegral, CloudCommerce, to ZW Data Action Technologies. TEGNA Extends Multi-Faceted Partnership with FreeWheel TEGNA, Inc. and FreeWheel, a Comcast Company, announced a new multi-year deal to further transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion. Under the terms of the deal, TEGNA…

Mobile Ad Platform Mintegral Receives ISO 27001 Certification for Information Security Management

Mintegral, the programmatic advertising platform owned by Mobvista, announced that it has earned the ISO/IEC 27001: 2013 standard certification. By obtaining this certification, Mintegral has exhibited that their information security management and services have met these internationally-recognized standards. ISO 27001 is currently the most authoritative, rigorous and widely used information security management system (ISMS) certification. It performs a full range of assessments from the aspects of organizational…

Washington Huskies Adopt Strategus Programmatic Campaigns

With OTT Advertising, College Ticket Sales May Never be the Same After a year of successful market testing with men's basketball and football ticket sales, the University of Washington Huskies' have integrated programmatic advertising into their budget to support the PAC-12 school's season and single-game ticket sales. Working with the Strategus OTT/CTV (over-the-top connected television) programmatic advertising platform (automated, real-time bidding for digital streaming ad inventory), the Huskies' marketing…

Simpli.fi Named a 2020 DMN Awards Finalist

Programmatic Advertising Platform Recognized for Providing Advertisers with Powerful Location-Based Advertising Suite Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company is a 2020 DMN Awards Finalist in the Mobile Marketing Company category for its innovative mobile targeting solution. DMN, the online resource for marketing data, strategy, and technology, presents awards to outstanding campaigns of the previous year, and to cutting edge marketing…

Improve Digital Selects White Ops to Provide Pre-Bid Fraud Prevention

Improve Digital, the leading European Programmatic Advertising Platform for Publishers, Content Providers and Broadcasters, today announced it has selected White Ops’ pre-bid prevention product, MediaGuard, to protect its clients against fraudulent traffic. By leveraging MediaGuard, Improve Digital now has the ability to block non-human traffic before an auction takes place. “By implementing MediaGuard pre-bid fraud prevention, Improve Digital is uniquely positioned to prevent bad actors from succeeding in sullying the…

Choozle 2018 Digital Advertising Trend Survey Reveals Consumer Sentiment Opposes Predicted Trends for Ad Blockers, Channels, and Privacy

Mid-Year Trend Update Shows Negative Sentiment Towards Online Advertisement Is on the Rise Choozle, self-service programmatic advertising platform, released the findings of its 2018 Digital Advertising Trend Survey. The survey, which included 502 randomly-selected US consumers, explores consumer experience with the trends predicted to impact the digital advertising industry in 2018 – including the most influential advertising platforms, consumer behavior, and data privacy. “The survey showcases a broad shift in the…

Simpli.fi Brings Addressability to Programmatic Advertising with Industry-First Addressable Geo-Fencing Solution

Solution Enables Addressable Advertising to up to 1 Million Locations per Campaign Across Mobile, Desktop, and OTT/CTV Devices. Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced Addressable Geo-Fencing, an addressable programmatic advertising solution that uses plat line and GPS data for precise location targeting at scale. For Simpli.fi, Addressable Geo-Fencing is the next logical step in the localization and personalization of programmatic advertising,…