programmatic advertising

With two consecutive quarters of negative growth, we are, by definition, in a recession. The next question is, will it be mild or severe? While the signs currently point to a mild recession and a “soft landing,” which is the ideal outcome,…
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Collaboration of Two Independent Companies Ensures Continued Growth of Leading Shows Like The Sarah Silverman Podcast & The Opportunist SoundStack, the audio-as-a-service (AaaS) company, and Kast Media, the leader in multi-channel…
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Programmatic advertising is more than a buzzword in the marketing and advertising industry and knowing what exactly it does and how it differs from display marketing is very important. Programmatic advertising is poised for continued…
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What’s the first thing you do when you or a loved one is feeling sick? You open up a search engine and start typing symptoms. This behavior is so common that more than 70,000 health-related searches happen on Google every single minute.…
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Aims to Empower many of the 31.7 Million Small Businesses in America to Incentivize their Customers to Become Advocates Thumzup Media Corporation  is pleased to announce that its self-service programmatic advertising portal, accessible at…
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Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton Digital, Tubi, Xandr, Beachfront, Connatix, Equativ, and Other Suppliers Basis Technologies, a leading provider of cloud-based workflow…
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Let's look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? Marketing Technology News: MarTech Interview with Liz Carter, CMO at…
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Report provides detailed rankings for ad sellers across Roku and Amazon Fire TV app stores - including breakdowns by region and device - and highlights Magnite, Comcast's FreeWheel, Xandr as top ad platforms based on CTV open programmatic…
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Pixalate's Publisher Trust Indexes (PTIs) give advertisers a full picture of the quality of app inventory across multiple platforms, regions, and categories. Hulu, SlingTV, DIRECTV among leaders in October 2022. Pixalate, the…
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Digiday's Prestigious Awards Program Recognizes the Technology Modernizing Media and Marketing Around the World AdTheorent Holding Company, Inc., a programmatic digital advertising leader using advanced machine learning technology and…
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Pixalate's Publisher Trust Indexes (PTIs) give advertisers a full picture of the quality of app inventory across multiple platforms, regions, and categories: SlingTV, CBS News among leaders in September 2022 Pixalate, the market-leading…
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Its first-ever acquisition marks a bold step in powering the new world of cookieless digital advertising In its commitment to enabling the next generation of programmatic advertising, MiQ, the global programmatic media partner, today…
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Third strategic market move of 2022 expands Human Defense Platform capabilities to safeguard against fraud and abuse earlier in the attack cycle HUMAN Security, Inc. (formerly White Ops) — the global leader in safeguarding enterprises from…
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German-based FAST and AVOD service expands its programmatic OTT advertising capabilities Magnite , the world’s largest independent sell-side advertising platform, has entered into a strategic collaboration with rlaxx TV, an ad-supported…
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Automatically Prepares Customers with Yearlong Runway to Normalize Cookieless Conversion Tracking Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising,…
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Virtual Product Placement Company Delivers In-Content Video Experiences at Scale for Advertisers Mirriad, the leading in-content advertising company powered by Academy Award-winning AI technology, today announced that the company is a…
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Advertising impressions are delivered from BlueZoo’s BigQuery data warehouse BlueZoo, the innovator in foot traffic measurement and analytics solutions, announced at the New York Digital Signage Week the availability of its enhanced…
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Emodo revamps brand to focus on rich and memorable advertising experiences through its global ad exchange Emodo, the intelligent exchange creating more memorable connections through personal, relevant and rewarding advertising experiences,…
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Data-focused digital media veteran to supercharge next phase of growth as consultative partner to brands and agencies Choozle, an omnichannel digital advertising platform and consultative partner to agencies and brands, announced that Adam…
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Report reveals 94% of U.S. households are now reachable via programmatic CTV advertising; Roku remains dominant device type with 44% programmatic CTV ad market share Pixalate, the market-leading fraud protection, privacy, and compliance…
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