Browsing Tag

Programmatic Digital Advertising

Viamedia Ramps Up with Bob Gold & Associates as Public Relations Agency of Record

Cable Pioneers Mark Lieberman and Bob Gold Team to Promote the Power of Local and Cross-Media Advertising Viamedia, the leading cross-media local advertising company for independent video providers, has selected Bob Gold & Associates, a nationally recognized boutique public relations and marketing agency, as its public relations agency of record. The agency will help promote Viamedia’s comprehensive suite of advanced video and digital advertising solutions. To kickstart 2020, @ViamediaTV has teamed up with…

Curb Taxi Media Launches Programmatic ‘Smart’ Taxi Tops in NYC

Curb Taxi Media, the leading provider of mobility-centric media in the United States, launched the largest network of programmatic 'smart' taxi tops in New York City. Curb's new programmatic network is available through technology partner Vistar Media and allows agencies and brands to launch large-scale digital out-of-home (DOOH) campaigns atop the city's iconic yellow taxis. By bringing programmatic capabilities to digital taxi tops, Curb is providing agencies, brands, and programmatic buyers with the tools and…

Brand Safety Alert: How Toxic is Today’s Programmatic Digital Advertising Environment to Brands, Advertisers, and Publishers?

Ad Tech startup tribeOS innovates digital advertising solutions to best combat brand safety risks  Digital threats to brands represent a powder keg of risk with a short, burning fuse that can explode at any moment, costing brands thousands -- maybe even millions of dollars. First, ad fraud theft can steal anywhere from 5% to nearly 50% of an advertiser's total ad spend. Next, pile on brand safety risks that can damage a brand's reputation, sales and future marketplace presence. Welcome to today's problematic reality…