Browsing Tag

Programmatic DOOH

Hivestack And Bombora Bring B2B Intent Measurement To Programmatic DOOH Marketing Worldwide

Companies integrate product streams to offer B2B marketers the ability to attribute Bombora Company Surge® to programmatic DOOH exposure Hivestack, the global adtech leader in programmatic digital out-of-home (DOOH) advertising, has partnered with Bombora, the market leader in the B2B intent data space, to drive innovation in measurement for programmatic DOOH. The collaboration enables marketers that use the Hivestack DSP to understand whether offline, exposed-to-programmatic-DOOH audiences in the physical world exhibited…

BIG Outdoor Launches Programmatic with Vistar Media

BIG Outdoor - a provider of premium, high-impact digital billboards - announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is to stay at the forefront of improving the value proposition of digital billboard advertising,” said Richard Maund, National Sales & Marketing Director at BIG Outdoor. “We want to provide…

Hivestack Joins Forces with Clear Channel UK as Programmatic DOOH Partner

Hivestack, the leading global programmatic digital Out of Home (DOOH) ad tech company, announced a new partnership with Clear Channel UK (part of Clear Channel Outdoor), one of the global leaders in Out of Home. This partnership marks a continued shift in the UK market, as Clear Channel UK enables advertisers to access their digital inventory programmatically via Hivestack's Supply Side Platform (SSP) and Exchange. Clear Channel UK currently represents more than 30% of the DOOH UK market with real estate that covers…

Ad Security Predictions for 2020

Potential Threats in Augmented Reality Ads Augmented Reality (AR) isn’t a new concept, but it’s very much exploded in popularity in the last few years, with increased use on various social media platforms, and the massive success of Nintendo’s “Pokemon Go!” mobile gaming app. Up until recently, AR experiences required apps to deliver them, but with the emergence of WebAR technology, that’s all changing. WebAR allows users to have AR experiences directly via a web browser, without the need for a specific app, and it’s easily…

TechBytes with David Zapletal, Chief Innovation & Media Officer at Digital Remedy

Tell us about your role and the team/technology you handle at Digital Remedy. As Chief Innovation & Media Officer, my role is to keep Digital Remedy, and our clients, at the forefront of the convergence of media and tech, finding ways to ensure our platforms, systems, and tools are best equipped to ensure success for our clients campaigns as well as to maintain full integration of all data streams so that we can optimize and help our clients with real-time business decisions. How is the direct to consumer economy…