Dailymotion Opens Access to Its Premium Video Inventories in Programmatic Guaranteed to Verizon Media
Dailymotion partners with Verizon Media to provide a new programmatic guaranteed offer. This automated purchasing mode – also called direct programmatic – allows brands to acquire advertising inventories with full confidence through private deals. Renault – along with its agency OMD – was able to be the first to preview this new offer.
Brands are looking for more control and confidence today, while also expecting more guarantees in the construction of their digital strategy. That's why Dailymotion now offers the…