programmatic technology

The Evolution of Advertising in Video Gaming Marketers are always looking for new ways to engage with audiences and each new medium has brought with it new opportunities for advertisers. Product placement has long existed in Hollywood movies but was rarely seen in gaming. As an entertainment channel, video games have existed for a long time on PCs, and later on consoles, and some of them pioneered in-game advertising. But one of the reasons advertisers held back from active product placement in games was the lack of…

Marketers are always looking for new opportunities to tap into pop culture and gain access to significant audience volumes. Digital Advertising is set to cross a major milestone in the world of advertising as it is expected this year to overtake spending on traditional ads. Yet, gaming remains the biggest untapped market, with a potential audience of 2.4 billion gamers around the world. The last couple of years has seen an unprecedented rise in the market size of video gaming and esports. Consider this: the video gaming…

With Rapid Advancements in Targeting and Measurement, and a Surging Interest in Buying DOOH, the Programmatic Technology Leader Is Slated to Continue Its Impressive Growth in 2020 With 35 consecutive quarters of growth, the meteoric rise of digital out-of-home (DOOH) advertising is set to continue in 2020 as the channel becomes more data-driven and easier to buy. Vistar Media, the global leader in programmatic technology for DOOH, is at the forefront of this growth, according to a usage analysis of its platform. In…

Built In LA's 2020 list also ranked MediaAlpha as the No. 1 Small Place to Work MediaAlpha, the leading, real-time programmatic technology platform specializing in vertical search and metasearch, has earned the No. 3 spot on Built In LA's 2020 list of the Top 100 Places to Work in Los Angeles. The downtown L.A.-based company also claimed the top spot on Built In’s list of 50 Best Small Places to Work and was ranked No. 6 of 50 on the Best Perks and Benefits list. Built In, an online resource and community for…

You & Mr Jones, the brandtech group founded by former Havas chief executive David Jones, has invested in ethical video startup Good-Loop. The UK-based firm announced it has closed a US $1.6m seed funding round. Good-Loop is an ethical video platform working with companies such as Nestlé, Unilever, Coca-Cola, TOMS, H&M and Amazon, helping them to tap into programmatic technology to deliver brand purpose at scale.  Good-Loop’s proprietary platform rewards viewers of online video ads by donating on their behalf to a…

Ten years ago, I debuted as the CEO of an ad server. At that time, my Epom team broke into the AdTech industry with a technology that allowed advertisers, publishers, and ad networks to make revenue with online ads. Lots of things have changed since then. I still remember the early 2010s as the heydey of ad networks, affiliate agencies, and delayed analytics. I was lucky to witness the rise of native ads and the birth of the first demand-side platforms. Then the ubiquitous obsession with app monetization arose. AdTech was…

Partnerships with Adelphic, Amobee, MediaMath and Verizon Media First to Power a New Phase of Growth in Out-Of-Home Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs). “Our integration with Vistar extends our access to premium out-of-home media owners through reliable technology and a transparent supply chain, furthering our commitment to…