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SpotX Provides Total Campaign Audience Insights for CTV

SpotX Serves As The First Digital Supply-Side Platform To Use Nielsen Analytics for CTV SpotX, a global advertising and monetization platform, announced that it would be leveraging total incremental campaign on Nielsen’s audience data for connected TVs (CTV). It also offers demographic breakouts based on the data, thus becoming the first time a digital platform has leveraged Nielsen Analytics for CTV. Viewership constantly continues to increase on connected TV devices. Understanding the need for independent measurement…