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Proof Analytics

Christopher Engman, Account Based Marketing Pioneer and Megadeals Sales Leader, Joins Proof Analytics as Chief Revenue Officer and CMO

Engman High Fidelity Fund Takes Multi-Million-Dollar Position in ROI Analytics Leader Christopher Engman, a global technology entrepreneur, investor, author and expert in driving rapid revenue growth, has joined Proof Analytics as chief revenue officer and chief marketing officer. He also will serve as president of the company’s European subsidiary. At the same time, Engman’s family office completed a multi-million-dollar investment in Proof that significantly increases the company’s valuation. Also Read: Digilant…

AgendaZoom, Proof Analytics Team Up to Reveal B2B Event ROI

Corporations spend a lot of money to sponsor B2B events. Last year, companies shelled out more than $300 billion to sponsor or otherwise participate in industry and professional events around the world. Yet few companies have any reliable readout on the actual business impact or financial value of those event investments. AgendaZoom, a division of Pop-Up Media, and Proof Analytics are partnering to help sponsors and speakers better understand where they should be making event investments, how much they should be spending,…

Fortune 1000 C-Suite Survey: 96% See Their Marketing & PR Teams as “Unwilling or Unable” to Prove ROI; Increasingly, Top Companies Are…

All but One of the 400+ C-Suite Respondents Said They Believe in the Power of Great Marketing and Communications to Create Business Value CONNECT CFO LEADERSHIP SUMMIT – Multiple Proof Analytics surveys of more than 400 senior business leaders in 160 key Fortune 1000 C-suites reveal that most top executives see their marketing and communications teams – and by extension their agency partners – as either “unwilling or unable” prove the ROI of their investments, prompting companies to evaluate new ways to break the impasse,…

Allison+Partners First Global Agency to Adopt Proof Analytics

Proof Analytics Software Platform Became Available in Early 2017 Proof Analytics announced that top marketing communications agency Allison+Partners will roll out its award-winning business impact analytics software to the firm’s clients worldwide in a phased approach over the next 12-24 months. Proof is the first business impact analytics software company to enable marketing and communications professionals to quickly deliver an irrefutable portrait of their correlated business impact. Allison+Partners is the first…

Proof Analytics Accelerates Marketing’s Business Alignment With Proof+ for SiriusDecisions

Proof+ Templates Help Marketing Teams Rapidly Instrument and Compute Results From the Most Popular SiriusDecisions Marketing Value Frameworks Thousands of marketers around the world use marketing value frameworks developed by SiriusDecisions to better understand what they need to do to effectively support their businesses. Proof Analytics is launching Proof+ for SiriusDecisions, a library of customizable templates that help business and marketing leaders use SiriusDecisions frameworks to achieve, instrument and compute…

Interview with Mark Stouse, CEO, Proof Analytics

"To survive and thrive, marketers need to speak the language of business and furnish results tied to the bottom line."What led you to develop a platform that measures the impact of Marketing and Communications? For years, business leaders have demanded measurable results from marketing spend. These voices are getting louder as concerns about ad fraud and a softening economy put more pressure on the Marketing organization. To survive and thrive, marketers need to speak the language of business and furnish results tied to…