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Prospective Customers

PR Council Leverages CabinetM Platform to Create Largest Study on Technology Tools in Use Across PR Industry

As the number of marketing technologies proliferates at a dizzying pace, the PR Council has partnered with CabinetM, a software company that marketing and sales teams use to build, manage and optimize their technology suites, to conduct the public relations industry’s first-ever Technology Stack Study. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities The goal of the Stack Study is to provide PR Council member agencies with access to information on what other firms…

How Marketing Can Help Develop an Effective Customer Onboarding Program

An effective Customer Onboarding Program is critical for driving ongoing Customer Engagement, Satisfaction, and Value. Marketers in B2B companies are well-positioned to partner with their peers in Customer Success and Product in creating and developing their Customer Onboarding Programs. The Importance of Customer Onboarding Customer Onboarding is a critical driver of ongoing Customer Success and Satisfaction. During this stage of the customer lifecycle, users are eager to get started with your product or service. This is…