Browsing Tag

Prospective Customers

How Marketing Can Help Develop an Effective Customer Onboarding Program

An effective Customer Onboarding Program is critical for driving ongoing Customer Engagement, Satisfaction, and Value. Marketers in B2B companies are well-positioned to partner with their peers in Customer Success and Product in creating and developing their Customer Onboarding Programs. The Importance of Customer Onboarding Customer Onboarding is a critical driver of ongoing Customer Success and Satisfaction. During this stage of the customer lifecycle, users are eager to get started with your product or service. This is…