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Publishing

Kargo Announces The Editorial Endeavor

Kargo, the leader in mobile advertising, announced the Editorial Endeavor, a consortium dedicated to supporting diverse and premium publishers through better media practices, special programs, and industry action. Audience-based media buying has eroded the foundation of quality journalism and editorial content, threatening the media ecosystem and the very fabric of publishing. Brands have also created keyword and content blocking tactics that divert revenue away from important news and diverse content. The Editorial Endeavor…

Consumer Trust: The Secret to Email Success for Publishers & Advertisers

After years of being written off as dead, email is having a renaissance, becoming one of the best “new” channels for audience engagement for brands and publishers. And it’s easy to see why: as consumer trust in the media and social platforms like Facebook have declined, consumers, publishers and brands are all looking for a better alternative—a channel that doesn’t make users cringe with concern over privacy and fake news. Recommended: SoundHound INC. Integrates Here Mapping and Location Data into Houndify Voice AI…

Advanced Content Marketing: How On-Page Insights Are Bringing Power Back to The Publishers

When GDPR forced our entire industry to take a closer look at how we capture, store and leverage user data, Content Marketing predictions for how we’d move forward were dire. Nearly a year later though, there are signs that publishers’ efforts to develop innovative, cookie-lite (or cookie-less) ad businesses are starting to drive some growth in Content Marketing. In a marketplace where consumer data protection initiatives limit third-party cookie access and increase browser restrictions, the data publishers can share…

Sourcepoint Launches Consent Management Platform

Sourcepoint Announces the Launch of Consent Management Capabilities, the Latest Addition in Its Toolkit to Help Publishers Engage with Consumers Sourcepoint, the publisher platform for creating trusted and transparent user experiences, unveiled its CMP (Consent Management Platform), the latest module within its award-winning Dialogue platform. Providing publishers with a robust set of tools to collect and manage consumer data preferences – in compliance with the General Data Protection Regulation (GDPR) – the solution is…

Clarivate Analytics Appoints Keith Collier as Managing Director, Publisher Services

Key New Role Announced as Focus on Publishers Strengthens Clarivate Analytics, the global leader in providing trusted insights and analytics to accelerate the pace of innovation, has announced the appointment of Keith Collier to a newly-created leadership position of Managing Director, Publisher Services in the Scientific and Academic Research division. Collier brings more than 23 years of experience gained from working both in close collaboration and within, the publishing sector and has a deep understanding of…