purchasing decisions Archives

In the TikTokization era of Advertising, the ‘Perfect Ad’ doesn’t exist. Where do creators go from here?

AI/ML Xavier de Baillenx - December 3, 2024

New Data: Gen Z Most Likely to Trust Influencer Gift Recommendations, but Need the Most Touchpoints for a Sell

Content PRNewswire - October 3, 2024

Social Media Predictions for 2024: The Top 6 Trends That Will Shape Brand Strategies in the Coming Year

AI/ML Zarnaz Arlia - January 16, 2024

Appfire Announces Participation in the Data Privacy Framework Program

Privacy and Regulations PRNewswire - October 5, 2023

Want to Optimize Sales? Tailor Marketing Content To Target These Six Shopper Personas

Content Randy Mercer - September 22, 2023

How a Focus on Sustainability and Innovative Content Strategies Can Help Reduce Product Returns

Content Andrew Smith - July 10, 2023

Discover the Latest ABM and ABX Best Practices and Trends

Account Based Marketing MTS Staff Writer - June 6, 2023

Bloomreach Earns the TrustRadius 2023 Top Rated Award for Marketing Automation

Marketing Automation PRNewswire - May 17, 2023

Emplifi Reveals Nearly 90% of Consumers Say Customer Ratings and Reviews Have the Biggest Impact on Purchasing Decisions

Customer Experience Management Business Wire - February 28, 2023

MarTech Interview with Jeff Bander, Chief Revenue Officer at Eye Square

B2B Data Paroma Sen - January 24, 2023

Personalization Is More Than Knowing Who A Consumer Is; It’s Marketing To Them In The ‘Moment’

Customer Experience Management Tim Mason - January 3, 2023

Three Steps To Acing Your Holiday Marketing Strategy

Customer Experience Management David Fischer - November 22, 2022

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