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purpose-driven marketing

MarTech Interview with Morag Lucey, CEO at Televerde

"Adoption of CRM will continue to grow as more and more companies recognize its impact on customer retention and loyalty." Tell us about your role and journey into Technology. What inspired you to start at Televerde? Believe it or not, at 20-years of age, I was set on a career in fashion. I absolutely love clothes, style and the art of designing. What I didn’t know was how difficult it was to turn this passion into a lucrative career. While I was coming to terms with this reality, I was offered a great opportunity with a…