US Podcast Ad Revenues Near $1 Billion, According to IAB
IAB's Latest Podcast Advertising Revenue Report Finds Brands Now Embrace Podcasts as Part of Annual Planning
U.S. podcast advertising revenues near $1 billion in 2020, according to the fourth annual IAB Podcast Advertising Revenue Report prepared by PwC. The report projects that ad revenues will increase nearly 15% (14.7%) in 2020 despite COVID-19. Prior to the downturn caused by the pandemic, podcast ad revenue was estimated to grow by as much as 29.6% in 2020.
Podcasts are gaining traction as part of brand annual…