PWC

As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience.  In fact, according to the newly released "IAB Internet Advertising Revenue Report," conducted by PwC, digital advertising revenues increased by 12.2% in 2020 compared to 2019. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint "The second half of 2020 made up for the rather abrupt drop in advertising revenue…

A PwC survey of more than 5,000 CEOs globally reveals record levels of optimism 76% of CEOs believe global economic growth will improve in 2021 Confidence in companies' own revenue growth rebounds The US extends its lead over China as the top growth destination in the eyes of CEOs In the year of COP26, climate change is still not being approached with urgency Misinformation has risen to become a top 10 threat to growth One year after COVID-19 was declared a pandemic, CEOs are voicing record levels of…

IAB's Latest Podcast Advertising Revenue Report Finds Brands Now Embrace Podcasts as Part of Annual Planning U.S. podcast advertising revenues near $1 billion in 2020, according to the fourth annual IAB Podcast Advertising Revenue Report prepared by PwC. The report projects that ad revenues will increase nearly 15% (14.7%) in 2020 despite COVID-19. Prior to the downturn caused by the pandemic, podcast ad revenue was estimated to grow by as much as 29.6% in 2020. Podcasts are gaining traction as part of brand annual…

In the 2020 Digital Transformation research, a survey of more than 200 public company directors conducted by Corporate Board Member with PwC's Governance Insights Center, three directors out of five say their company is behind on the process of digital transformation, with 54 percent having embarked on this journey only within the past three years. The notion that directors believe their companies are lagging digital leaders reveals somewhat of a disconnect between the board and the senior executive team, with management…

Partnership Leverages DataOps and Low-Code Platforms for Swift Transformation of Digital Capabilities Across Manufacturing, Energy, and Utilities PwC, Cognite, and OutSystems have formed a strategic partnership to deliver unprecedented digital transformation solutions for manufacturing, energy and utility customers. The partnership empowers industrial data scientists and engineers to operationalize data and develop applications by abstracting complex data pipelines, data contextualization, and application development…

Senseforth.ai, a leader in the Conversational AI space, attained the 6th spot in one of the world’s most authoritative machine reading comprehension benchmarks, the Stanford Question Answering Dataset 2.0 (SQuAD 2.0). Senseforth.ai scored 90.830, beating the human performance level of 89.452 and becoming the only Conversational AI start-up to be featured in the top-6 of this global leaderboard. “The capabilities of our NLP engine have dramatically improved over the years. The accuracy of a bot to understand a query and…

AI is one of the driving forces behind what The World Economic Forum called “The Fourth Industrial Revolution”. Developments in this area are expected to help us further automate our workflows and simplify our daily tasks, making everything from our food production chains to management and even medical procedures, far more effective and agile. And, according to PwC, AI is expected to add up to 15.6 trillion dollars to the world economy by 2030. AI is getting smarter faster than ever, with established players, such as…

User Engagement and Retention Leader Shines Light on Women Technology Leaders in Leading Up to International Women's Day CleverTap, a leading AI-powered customer lifecycle and user retention platform, is celebrating the success of women leaders in technology with "Inspiring Women," a new interview-based video campaign. Running through International Women's Day on March 8, 2020, the series will highlight the stories, journeys, setbacks, and learnings of thirteen of today's women leaders in marketing, showcasing their…

Report Cautions: Patchwork of State Data Regulations Could Impede Growth in 2020 U.S. digital advertising revenues reached $57.9 billion during the first six months of 2019—the highest spend in history for the first half of the year—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. The record-breaking total marks a 17 percent year-over-year increase from the first half of 2018. While increased growth is continuing in digital, the report also cautions that resources…

Drives Growth and Enhances Client Experience Through AI-Powered Relationship Intelligence and Data Automation Introhive, the leading enterprise relationship management (ERM) platform for professional services firms, announced the expansion of its Joint Business Relationship (JBR) with PwC to deliver AI-powered relationship intelligence to the global market. The JBR, which began in the UK in December 2018, has extended to Canada and the United States, with plans to expand into other countries across Europe.…

Now it’s getting personal. According to PwC’s Global Entertainment & Media Outlook 2019–2023, consumers are embracing the expanding opportunities to enjoy media experiences tailored to their needs, and companies are designing offerings and business models to revolve around those personal preferences. In a fundamental shift, they’re leveraging data and usage patterns to pitch their products not at audiences of billions, but at billions of individuals. The result is an emerging world of media that’s more personal than…

CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report The global data economy is multiplying exponentially as digital consumers become veritable oil wells of personal data. According to PwC, the current value of the data economy will rise to more than $400 billion by 2025. The biggest beneficiaries of data currency trading are telecommunications companies, notes a new editorial perspective from the Chief Marketing Officer (CMO) Council. "Possessing a…

Podcast Ad Market Forecasted to Surpass $1 Billion By 2021 In 2018, marketers spent $479 million to advertise on podcasts in the US, an uptick of 53 percent from $314 million in 2017, according to the latest IAB/PwC Podcast Advertising Revenue Study. The report, conducted by IAB and PwC US, forecasts that US podcast marketplace revenues will double by 2021, surging to over $1 billion. Self-reported revenues by leading podcast companies show a similar trajectory, reaching $345 million, a rise of 34 percent over $257…

Net Element’s Blade unlocks the power of artificial intelligence Net Element, Inc., a global technology and value-added solutions group that supports electronic payments acceptance in a multichannel environment including point-of-sale (POS), e-commerce and mobile devices, announces that it has launched Blade, its proprietary, fully-automated, artificial intelligence (“AI”)-powered underwriting solution with predictive scoring. Blade is a software built for underwriting and on-boarding of new merchants, reducing potential…

Appian announced its 2019 Partner Impact and Excellence award winners across six categories. These strategic partners were selected based on their success in helping companies develop applications that execute their business strategies using the Appian low-code platform. Appian’s partner ecosystem consists of organizations that provide world-class solutions and services globally across a variety of industries. Appian 2019 Partner Impact and Excellence Award winners include the following: Value Award – Macedon: Awarded…

Upcoming Conference on the Latest Trends in Artificial Intelligence and Data Science with Insights from Experts from PwC, Barclays, NVIDIA and More H2O.ai, the open source leader in AI, announced the latest additions to the speaker lineup for H2O AI World London, a two-day interactive event featuring deep-dive technical sessions, talks on real-world business use cases and hands-on training. With speakers from PwC, Barclays, NVIDIA, IBM, Citi and more, the conference will bring together data scientists, business analysts…

I made some predictions about Artificial intelligence back in January, and I wasn’t alone in stating that AI is likely to become the next transformational technology on the horizon for marketers, and the sales teams we support. I’ll go so far as to say I think AI could become as ubiquitous as the telephone or computer. This prediction isn’t too much of a stretch. Artificial Intelligence (AI) is already advancing so quickly that computers can learn specific tasks without being programmed to do so, and many experts are…