Browsing Tag

QSR

Between the Battle of the Spicy Chicken Sandwich and One-Cent Burgers: Here’s How Marketers Need to Adapt to Win Consumer Hearts in the QSR…

Consumers are getting busier and old habits have evolved to reflect new lifestyle changes. This is represented across all aspects of life - whether it’s new shopping or eating preferences, consumers have shown a growing desire for something in particular: convenience. As a result, many Quick Service Restaurant (QSR) brands have adapted by offering online ordering for easy in-store pickup and sending promotional deals and discounts via mobile. As these consumer patterns continue, QSR marketers will need to adapt strategies…

Spectrio Equips QSRs With Top Marketing Technology To Drive Sales

Spectrio Provides One-Stop-Shop Solution to Improve Customer Satisfaction Spectrio, one of the leading end-to-end technology-enabled audio and video marketing company, has innovated top-tier marketing services aimed to increase customer satisfaction and drive sales in QSRs and restaurant concepts across the nation. Adding technology marketing tools such as Digital Signage, Overhead Radio, On Hold Music and Messaging, and Wifi Marketing is essential upgrades and improvements that QSRs must embrace to meet customer…