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Qualitative

Understanding the Differences in Quantitative and Qualitative Data Sets

In order to properly market to your audience and get buy-in from relevant stakeholders, you need to have data that supports your decision to move forward with a new campaign, implement a new automation system, etc. With the abundance of statistical measurements that can be used to make a decision, it’s best to separate the data into two categories — quantitative and qualitative — in order to avoid confusion, better segment data for analysis and draw appropriate conclusions.  Qualitative vs Quantitative Data Quantitative…