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Everything You Need to Know About Marketing Analytics

Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its latest article- ‘Everything Marketers Need to Know Before Implementing Marketing Analytics.’ Our marketing analytics solutions follow a strategic approach that focuses on closing process loops, maximizing revenues, and winning more customers. With transformations and the introduction of new technologies taking place at a rapid pace, it's crucial to note…

Why Marketing Mix Modeling Matters for B2B Brands | Quantzig

Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the release of a three-minute primer on ‘Why Marketing Mix Modeling Matters for B2B Brand.’ Marketing mix modeling helps businesses to gauge past performance so that they can use it to improve their future MROI. Marketing mix modeling helps businesses to gauge past performance so that they can use it to improve their future MROI. By doing so businesses can gain a better understanding of their marketing effectiveness and…

How Can Location Analytics Help Retailers to Boost Sales?

Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of their latest location analytics engagement for an organic food retailer. This success story analyzes the factors that enabled the client to assess the business potential for existing and potential stores to set an internal business target. #Locationanalytics in the retail sector is indeed the silver bullet for retailers looking at gaining a leading edge in the…

Boosting Brand Loyalty and Customer Experience for a German Logistics Company | Quantzig’s Social Media Analytics Engagement

A global data analytics and advisory firm, Quantzig, has announced the completion of their latest social media analytics engagement for a leading logistics player. During the course of this engagement, the analytics experts at Quantzig helped a leading logistics player based out of Germany to transform their business model and monitor the effectiveness of media investments and digital marketing campaigns. Quantzig's social media analytics solutions help businesses to analyze the effectiveness of company communications and…

Role of Web Scraping and Analytics in Transforming the Ecommerce Sector

A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems, has announced the launch of their latest article on the role of web scraping and analytics in shaping the ecommerce landscape. Data plays an important role in transforming business functions, and nowhere is this truer than in the ecommerce sector. With the popularization of mobile platforms and the fluctuations in the market dynamics, web data has turned out to be crucial in understanding…

How Businesses Can Decipher Customer Data Using VoC Analytics Programs | A Free Resource by Quantzig

Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of its free resource that lists the steps to build a VoC analytics program. To enhance customer experience and improve growth, businesses across industries are focusing on the development of analytics-driven VoC programs. Successful VoC programs are closed-loop processes that revolve around collecting and analyzing customer data to better understand their sentiments. The ongoing technological disruptions…

Marketing Analytics Is the Key to Revolutionize Your Customer Acquisition Strategy | Quantzig’s Latest Article

Quantzig, a leading analytics advisory firm that offers customized marketing analytics solutions, has announced the completion of their new article on benefits of marketing analytics. Companies that gather and store big data in silos struggle with fragmented data that does not reveal a complete or accurate picture of consumers. Without a comprehensive, atomic-level view of customers, it’s difficult to personalize service and deliver optimized experiences. Companies who leverage marketing analytics solutions gain actionable…

Why Customer Experience Counts in Today’s Digital Era?

Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of its free resource on customer experience analytics and its importance in today’s digital world. Owing to the rise in technological advancements, businesses today have multiple touchpoints to engage with their customers. This has not only given rise to numerous data sources that generate huge volumes of data, but has also given rise to several roadblocks for players across industries. Customer…

Market Basket Analysis: Increasing Sales and Improving ROI by Optimizing Campaigns and Promotions

A global analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest market basket analysis study for a leading retailer. #Marketbasket analysis solutions assist companies to optimize their in-store operations based on the customers’ buying patterns and increase sales: https://goo.gl/Fs2uHz At present, retailers are facing immense pressures due to the expansion of e-commerce, especially when it comes to bigwigs…

Five Best Sales and Marketing Analytics Techniques for Managers to Identify New Markets and Audience Niches – Quantzig

Quantzig, a leading analytics and advisory firm that delivers customized analytics solutions, has announced the completion of their article on the five best sales and marketing analytics techniques for managers to identify new markets and audience niches. #Salesanalytics tools and factors such as product reviews, qualitative surveys, focus groups, and interviews help companies to identify the customers’ requirements. : https://goo.gl/bMFqG7 Companies across industries have realized the growing importance of data…

Quantzig’s Telecom Industry Client Minimized the Wastage of Marketing Dollars With Analytics

The Marketing Analytics Solution by Quantzig Helped the Client to Measure Marketing ROI Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing analytics study on the telecom industry. A telecom service provider wanted to measure, analyze, and manage marketing performance to optimize ROI. According to the experts at Quantzig, “Telecom service providers will have to develop innovative approaches to address the growing data needs of their customers.” Also Read:…

Tips to Evaluate the Impact of E-Reputation Analysis – A Quantzig Whitepaper

Quantzig Lists the Tips to Evaluate the Impact of E-Reputation Analysis Quantzig, a global analytics solutions provider, has announced the completion of their recent whitepaper on the tips to evaluate the impact of e-reputation analysis. In the current scenario, we have come to a stage where organizations believe that social networks are the most significant tools to boost their brand presence on digital platforms. Some of them spend more time concentrating on their social media accounts than on their site.…