Randy Frisch

"Content should be used to engage your audience at every stage of the customer journey. " As a CMO of a content experience company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? One of the biggest challenges we come up daily is the status quo. It can be difficult for marketers to rethink the way they approach content—especially when they’ve been doing things the same way for so long. We challenge marketers to shift their focus from creating net new content, to leveraging…

B2B Content Experience Platform Receives Highest Score in Personalization, Digital Experiences and Sales Support Criteria Uberflip, the leading B2B content experience platform, has been named a contender by Forrester, an independent research firm, in The Forrester Wave: Content Marketing Platforms for B2B Marketers, Q2 2019 for the first time. In its evaluation, Forrester noted that “midmarket (and larger) firms that are headquartered in North America today and that need to make piles of content more engaging, build keen…

Tell us about your vision for ABM and the role it plays in the current Marketing-Sales alignment. Talking vision in ABM these days is tricky; where do you begin with something so hot and so new? I think of ABM in a very simple way: what are the accounts that we want to win and how are we going to win them as an organization? Historically, a lot of us thought that marketing should be responsible for simply finding accounts and then sales should be responsible for closing those accounts. The vision of ABM is really…

What opportunities and challenges did you and/or Uberflip identify at the start of 2018 and manage to conquer by now, or plan to soon? We saw a real need for a platform that wasn’t just focused on the creation of content. So often, marketers think that if they keep churning out content, it will result in more conversions, ROI, etc., but that’s just not the case. We’re simplifying the web for marketers by helping them create personalized content experiences at scale under one roof. You know the motto “work smarter, not…

A Great Content Experience Is About Creating the Right Conditions to Further Engage a Potential Buyer  There's a lot that simple, relevant content can do for your business. Especially, if it's crafted with laser-focused precision to engage audiences who would then turn into customers. Uberflip's marquee conference, CONEX unleashed the beast that all Content Marketing teams could hunt with. For those who are yet to comprehend the dramatic transformation of content strategies around experiences and AI-driven analytics, it's…