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Rapport

Rapport Leading the Way by Offering U.S. Clients Automated Reporting Transparency for Digital Out-Of-Home Campaigns

Rapport, the global out-of-home (OOH) media buying and planning agency arm of IPG Mediabrands, announced the launch of their newest offering for U.S. clients: Rapportal LIVE. Rapport U.S. has teamed up with UniLED to offer North American clients standardized accountability and transparency in digital out-of-home (DOOH) via the Rapportal LIVE platform. Marketing Technology News: Wipro Achieves Google Cloud Partner Specialization in Application Development Created in partnership with UniLED, Rapportal LIVE is a…

Geopath Unveils Pilot Program for OOH Audience Measurement

Geopath's Program Will Develop a Location-based Data Solution For OOH Advertisers Conventionally, marketers and advertisers have been heavily reliant on cookie-based models to capture behavioral and demographic data of audiences. In the modern tech space, that model has ceased to exist with 75% of cookies being deleted per month and almost 67% of devices connected through IPs not accepting cookies anymore. This is where people-based advertising has come to the foray allowing brands to capture data from multiple devices in…