Real Estate

Wise Agent is proud to continuously innovate our technology to provide members with a powerful and intuitive experience on our CRM platform. We value building deep, long-lasting partner relationships to integrate other technologies into our system. Wise Agent has now partnered with Purlin, a fellow leader in the Real Estate tech industry, to bring REALTORS® lead capturing and nurturing tools for happier clients and better business. Marketing Technology News: Amdocs Media’s Vindicia and Vimeo Extend Long-Term…

The ad experts at HONE Digital Marketing have released a new done-for-you service that helps residential real estate agents grow their business hands-free. HONE Digital Marketing, a digital marketing agency specializing in digital advertisement and sales solutions for B2B and B2C clients in a variety of verticals, has announced that they have released a new done-for-you service that helps real estate agents grow their business hands-free. A Texas real estate agent's new lead opportunities and potential…

Leader in real estate tech makes curated library of world-class digital tools available to 1.4 million agents with the national transaction management member benefit Lone Wolf Technologies ("Lone Wolf") is thrilled to announce the launch of Marketplace. Marketplace hosts a library of curated digital tools for real estate agents and brokerages to plug and play into their national transaction management member benefit, zipForm® Plus, or their local/state member benefit, TransactionDesk. The core purpose of Marketplace is to…

New service includes virtual tour with each campaign through iGUIDE partnership Lion & Orb, a leading real estate public relations company, announced the launch of PressList, the world’s first listing publicity service to real estate agents and brokers. The new service will be available on April 30 in 10 markets across the United States. PressList matches properties with interested media publishers. It combines Lion & Orb’s archived data, knowledge of real estate and media relationships across the globe to get…

Latest ActivePipe report shows email marketing generates best ROI for real estate agents ActivePipe, the leading email marketing solution for real estate companies, released a new report titled Digital Marketing in Real Estate: A Guide to Better ROI. The report outlines various digital marketing strategies to show how and where real estate agents should be investing to see the highest ROI. The report investigates the ROI for pay-per-click advertising, social media marketing, and email marketing. Data revealed in Digital…

PropTech firm cites conference cancellations, curtailed travel and teleworking requests in offering free access to its cloud-based deal-making platform, the CRE Suite CREModels announced free access to a suite of tools to help the commercial and multifamily real estate industry keep deals on track despite disruptions unleashed by the coronavirus, or COVID-19. "Unfortunately, we're already hearing from peers about deferred real estate conferences, curtailed business travel and increasing teleworking requests from…

For realtors, taking time out to ascertain the overall seriousness of a lead from scratch is time-consuming. But, it is a no-brainer that if you wish to be successful when it comes to real estate, you need to capture as many leads as possible to make sure that you have a specific number of clients on a monthly basis. Whether you’re a real estate agent, broker or property consultant, buying or selling a property is a harrowing process that involves tons of calls, emails, and a lot of follow-ups. With a WhatsApp Chatbot for…

News Corp announced that David Doctorow will become Chief Executive Officer of Move, Inc., operator of realtor.com®, effective 3 February 2020. David is a veteran of eBay and Expedia. Doctorow joins Move from eBay, the global e-commerce business where he served as Head of Global Growth, eBay Marketplaces, since 2016. He previously was Chief Marketing and Strategy Officer at Expedia, the leading travel technology company. Read More: Slack Chooses Qualtrics CoreXM to Gain Greater Insights into Experiences that Impact…

The real estate market feels more and more cluttered, making competition fierce. If they’re not careful, agents can get lost in the crowd online. The approach to Marketing as a real estate agent is nuanced given their very specific, local target. When it comes to launching a pay-per-click (PPC) campaign, the real estate space is unique. Since the target customer is very specific, keywords must be specific too, and this requires research. Keyword research can be complicated and confusing, but the reality is, it needs to be…

The real estate marketing landscape has undergone a dramatic change in recent years. No longer are billboards, benches, and colorful blazers the best ways to stand out. It’s a digital world and home buyers and sellers are spending more time looking at social media than ever before. Of the social networks, Instagram is one of the fastest growing in existence. Instagram plays into our growing global smartphone addiction. This photo and video sharing platform works primarily via mobile. There is a desktop version, but its…

According to Global Web Index, one out of three Internet users look for information about a product or brand on social media networks. Aware of this trend, more and more real estate agencies are turning to social media to promote their brands. However, the more agents that shift to social, the more difficult it is for any single real estate professional to stand out in the crowd. Realtors that want to be successful on social media need to come up with a unique marketing campaign. Being unique doesn’t necessarily mean…