Rebranding

Xcite Advertising Unveils New Name as Part of an Extensive Rebranding Initiative Xcite Advertising, an automotive industry leader in the digital experience and marketing services space, has today announced a complete rebranding and name change to Xcite Automotive. The Chicago-based marketing company is expanding its product offerings to the automotive industry through the recent acquisition of Car Studio Pros, which has enhanced the customer's car-buying journey for its car dealer clients. Xcite's rebranding effort is a…

Rebrand Further Solidifies Market-Leader Position Scorpion, a leading marketing and technology company, announced a rebrand to its visual identity and mission that reflects a deep dedication to client success and relationships. Coinciding with the unveiling of the new brand, Scorpion launched an updated corporate website focused on solutions that build a better way for their clients to grow. The rebrand solidifies the company's stance as an industry leader offering marketing innovations and unparalleled client service.…

Although many of today’s marketers weren’t even born when it happened, the New Coke rollout in 1985 remains the cautionary tale for would-be rebranders. New Coke — a reformulation of Coca-Cola’s classic soda — was such a spectacular flop that the company reversed course and brought the original Coke formula back within just a few months. File the effort under “how not to rebrand.” Coca-Cola demonstrated the perils of messing with an iconic brand, but sometimes companies genuinely need to refresh their image and improve…

Newly Branded Impact Would Focus on Bringing Simplified and Optimized Paid Marketing and Media Strategies, Enhancing Transparency and Confidence Impact Radius has announced the launch of its new company brand, Impact, and unified marketing technology platform. Impact Radius is a provider of a natively-integrated marketing platform that measures, manages, and optimizes brands’ paid marketing and media investments. The new platform is designed to help marketers stop ad fraud, make decisions confidently, create new…