Rebranding

Rebranding is a strategy involved in refreshing the image of a particular product or service of a well-known or lesser known brand, using a new identity. Rebranding can create a new impact on the product or the service among the consumers,…
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VerseHub, an innovative MetaVerse startup made up of Vietnamese co-founders, has just secured US$1 million from an angel investor to develop their ongoing project without needing to go through a formal funding round. The Metaverse…
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“ARitize” New Naming For Its Suite Of Augmented Reality Solutions Nextech AR Solutions Corp. (“Nextech” or the “Company”), a diversified leading provider of augmented reality (“AR”) experience technologies and services is excited to…
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With an accelerating shift in enterprise AI from modeling to development, Defined.ai unveils a new name, new logo, and new product positioning to reflect the company's leading role in shaping the market Defined.ai (formerly DefinedCrowd),…
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Global production and marketing services company, Chimney Vigor Group (CVG), announced it will be rebranding under a new name, Edisen, the unskippable content company, to reflect its expanded creative and technology capabilities. Powered by…
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Unveils New Product Branding and Corporate Website to Reflect Cohesive Integration of Products Focused on Data Security with a Privacy Forward Methodology Data443 Risk Mitigation, Inc. (“Data443” or the “Company”), a leading data security…
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Just over one year since rebranding in September 2020, identity, payments and data protection leader Entrust this week previewed upcoming innovations and reviewed key milestones from a pivotal year. These include three strategic…
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Intrado Corporation (“Intrado”), a global leader in technology-enabled services, announced it is rebranding its Digital Media business to Notified®. The rebrand will provide Digital Media with a unique market identity, representative of its…
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As HelioNext grows its business process and digital offerings, the name change represents a new dawn. Avantha Technologies, a leading provider of business processing solutions for SMBs, announced that it has completed the rebranding…
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Customizable platform provides dealers with complete video solutions for marketing and merchandising vehicles, communicating with customers FlickFusion, the industry's leading video marketing provider, announced a rebranding of its…
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StreamAnalytix is now Gathr. Helps enterprises turn data into action 10x faster. New pay-per-use and Forever Free Ingestion SaaS plans launched. Impetus Technologies Inc. announced the rebranding of its self-service data platform,…
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The SaaS industry had its first touch with a herculean crisis as the COVID-19 pandemic spread through like wildfire across the globe in 2020. The industry was in a nascent stage during the last recession in 2007-2009 and when the pandemic…
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Opera is announcing a major rebranding of its award-winning browser Opera Touch on iOS, which now changes its name to Opera. This rebranding marks a new milestone for the Norwegian browser maker. The company is unifying its brand and…
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Xcite Advertising Unveils New Name as Part of an Extensive Rebranding Initiative Xcite Advertising, an automotive industry leader in the digital experience and marketing services space, has today announced a complete rebranding and name…
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Rebrand Further Solidifies Market-Leader Position Scorpion, a leading marketing and technology company, announced a rebrand to its visual identity and mission that reflects a deep dedication to client success and relationships.…
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Although many of today’s marketers weren’t even born when it happened, the New Coke rollout in 1985 remains the cautionary tale for would-be rebranders. New Coke — a reformulation of Coca-Cola’s classic soda — was such a spectacular flop…
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Newly Branded Impact Would Focus on Bringing Simplified and Optimized Paid Marketing and Media Strategies, Enhancing Transparency and Confidence Impact Radius has announced the launch of its new company brand, Impact, and unified…
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