Recession

Sebastian Gierlinger, VP of Engineering at enterprise CMS Storyblok, explains why tech consolidation should be at the top of the martech to-do list in 2024: We recently surveyed 1,719 businesses – predominantly technical users – across the…
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Key Takeaways For the first time since June 2021, talent is no longer the biggest challenge CEOs face today with geopolitics, the economy and uncertainty rising to the top of their list. Fifty-three percent of CEOs expect a…
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While the traditional marketing funnel follows the stages of awareness, interest, decision, and action, it may not always accurately reflect how consumers shop. These stages typically represent the pre-purchase phase of the buying…
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There has never been a more exciting time for digital advertising than right now. The number of Connected TV (CTV) devices in American homes has skyrocketed in the last few years, and that number continues to steadily rise with almost 90%…
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With two consecutive quarters of negative growth, we are, by definition, in a recession. The next question is, will it be mild or severe? While the signs currently point to a mild recession and a “soft landing,” which is the ideal outcome,…
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Despite Economic Headwinds, CMOs Optimistic about Emerging Tech Like AI, ChatGPT for Customer Targeting, Behavior Modeling Chief Outsiders, the nation’s largest and fastest-growing firm offering fractional Chief Marketing Officer and Chief…
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From Demandbase's recently announced new funding round, to the latest in ChatGPT, catch more on the latest global martech highlights and marketing best practices  by renowned B2B leaders in this weekly highlight: _________…
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With recessions still a risk across the western world and growth in US ad spend likely to decrease from 8% in 2022 to 3.7% in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the…
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From discussions on the evolving digital commerce ecosystem to upcoming predictions on the future of B2B marketing: we have some of the best insights and tips from leaders in martech in this weekly highlight: ________ MarTech…
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To stay on the growth track in 2023, CEOs will be forced to adapt to a more discerning consumer environment to take advantage of the plethora of opportunities hidden in this economy. A changing economic environment has created cautious…
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Lob’s annual 2023 State of Direct Mail Marketers Insights finds investment in the channel is increasing in 2023 as consumers report regularly reading direct mail Lob, the leading direct mail automation platform, released its 2023…
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With the economy on the brink of recession, now's the time for companies to adapt their marketing strategies to focus more on retention and existing customer growth. When businesses are looking to manage spending, a strategy that…
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With the prospect of a financial downturn in the offing, GumGum's General Manager - EMEA, Pete Wallace tells us how contextual advertising offers the prospect of safe passage through these treacherous times. ______ The world is…
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With many companies now preparing for the coming storm of an economic recession, the need for budget cuts has become a top priority across multiple industries. Knowing which expenditures to cut and which to keep can make for some tough but…
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Will conversational experiences take the centerstage in 2023? How can B2B marketing and sales people use conversational programs to build differentiated after sales and customer service experiences? Find out more from this weekly highlight:…
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Event management platform Planned announces today the release of its new platform and website, following its recent $18M Series A. After a year of rapid growth–the company's revenue grew 40X in 2022–this revamp marks Planned's…
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If you run a business and are good at it, you know how to think ahead. You’ve got your finger on the pulse of the business landscape: industry trends, your competition, your customers, your supply chain, and much more. And when it’s a bull…
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The COVID-19 pandemic brought about an eCommerce boom, but with it came a host of challenges such as supply chain issues, and now a cost-of-living crisis. Whilst retailers may feel uncertain about the holiday season ahead, research…
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Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: _________ Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as…
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New industry report addresses factors driving growth in ad-based online video Parks Associates research finds nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch and the same percentage…
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