Recommended

Instagram is one of the most popular visual content platforms. It is redefining the way we create content, share it with audiences, and the way we like to shop for our best brands. If you want to study online consumer behavior trends using…
Read More...

When the time* comes to purchase a MarTech software solution, the considerations are vast and varied. Ensuring you end up with the optimal solution and the necessary level of ongoing support is highly dependent on an organization’s approach…
Read More...

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product…
Read More...

"AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue by scaling personalized, relevant experiences to each customer on every channel." Could you tell us about your…
Read More...

According to a study jointly conducted by LIMRA and Boston Consulting Group (BCG), Change Management has become the most important challenge in the minds of C-suite executives in the global life insurance industry, followed closely by the…
Read More...

"With real-time reporting and optimizations, the performance of digital advertising has improved significantly." Tell us about your role and journey into technology. What galvanized you to start Chocolate Platform? I am a Co-Founder at…
Read More...

"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for personal data." Tell us how technology became your career. What inspired you to join Treasure Data*? I like…
Read More...

"Brands not only need to monitor their own customer signals, but also look to other categories for clues — not just the one their business inhabits." Tell us about your role and journey. What led you to join GBH Insights as an Advisor?…
Read More...

"Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech actually work." Tell us about your role at LeadMD. I’m CMO in the title and a one-woman Marketing team in…
Read More...

"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most."   Tell us about your journey to Marketing Technology. What inspired you…
Read More...

"It’s easy to get bogged down in overly granular performance metrics, particularly in the case of marketing, so we focus on conversion rates for each of the main steps in our sales and marketing funnel." Tell us about your journey into…
Read More...

"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies on an account level, target account research and insights." What made you join Intelligent Demand? I founded…
Read More...

"One of the issues plaguing traditional CRMs is their low user adoption rates by field sales reps, with a knock-on effect that managers have little valuable data to work with." Tell us about your role and journey into technology. How did…
Read More...

"As a global medium, DOOH requires a global delivery system to accelerate its adoption as a dynamic, data-driven and scalable medium with seamless workflows." Tell us about your role and how you got here. Grand Visual launched in 2005…
Read More...

"Video is a superior tool to drive engagement, conversions and to help make the complex simple — personalized video, driven by deep customer insights, is an even more powerful format." Tell us about your role and journey to Customer…
Read More...

"It has been predicted that the value of the programmatic advertising market will increase to $69 billion by 2022." Tell us about your role and journey into technology. What galvanized you to co-start Mobvista? I’m the Co-Founder and…
Read More...

"Multi-touch is important to understand the full journey of a lead and better gauge ROI of marketing channels." Tell us a little bit about your role at Zype. I currently lead the sales team at Zype, a Video Content Management and…
Read More...

"Utilizing the cookie data received from each user and personalizing the customer experience creates a stronger hook for publishers to more effectively grab their readers' attention." Tell us about your role and journey into technology.…
Read More...