Interview with Tim Minahan, EVP and Chief Marketing Officer, Citrix
"Machines can recognize patterns, analyze things with greater efficiency, and automatically deliver insights that humans can use to make more …
Interview with Jenn Steele, CMO, Madison Logic
"Where before it was difficult to digitally reach people with the right titles at your target accounts, now you can …
Interview with Peter Isaacson, CMO, Demandbase
"Marketing leaders don’t need to deeply understand AI in order to leverage it any more than they need to understand …
Interview with Greg Wester, CMO, Mobile Posse
"A better content experience would be one that greatly simplifies the process of finding and presenting content, rather than forcing …
Interview with Álvaro Verdoy, CEO, Sales Layer
"Better integrations, faster setups, Machine Learning and AI — this distribution model can bring lots of benefits to your daily work." …
Interview with Will Margiloff, Founder and CEO, IgnitionOne
"Now more than ever, marketers must understand their customers’ true interests to enable effective personalized cross-channel messaging." Tell us about …
Interview with Kevin Beales, Founder and CEO, Refract.ai
"Assistants and bots will (and already do) have a role in sales conversations, but today more so in transactional sales …
Interview with Michael Zacharski, CEO, EMX Digital
"Despite the Automation and Machine Learning we have deployed, we believe it takes the human touch to make it all …
Interview with Jerrid Grimm, Co-Founder, Pressboard
"User-generated content is amazing from an organic perspective, but when it comes to Marketing Content, using professional organizations with a …
Interview with Victor Zabrockis, Chairman, JET8 Foundation
"We democratize influence by shifting the power from big market players and enabling everyday users to earn and benefit from …
Interview with Dave Carruthers, Founder and CEO, Voxpopme
"For the modern CMO, Voxpopme brings research and customer experience programs to life by adding unrivaled depth to traditional text-based …
Interview with Thomas Owadenko, President and Founder, Octoly
"The most impactful disruption will probably come from brands taking even more advantage of the relationship influencers have with consumers …
Interview with Steve Wadsworth, President and CEO, Tapjoy
"The biggest challenge for Marketing Automation platforms is that they need to be tailored for the specific goals of the …
Dreamforce Interview with Doug Winter, CEO, Seismic
"Buyers want to be treated as individuals, to have a fully digital experience, and have seamless transitions as they move …
Interview with Mark Floisand, Chief Marketing Officer, Coveo
"Machine Learning and AI are becoming fundamental to marketing strategies because of their profound impact on the ability to personalize …
Interview with Andy Ellenthal, Chief Executive Officer, STAQ
"Everything needs to be cleansed and normalized to allow for accurate comparison as the data flows into STAQ from across …
Interview with Kate Hammett, Head of Global Partnerships, Red Box
"We believe we are entering a voice-first world, where consumerization meets the enterprise, where virtual assistants enable our workforce to …
Interview with Shafqat Islam, Co-Founder and CEO, NewsCred
"Content Marketing has to drive measurable business results and like the rest of the marketing organization, contribute to the revenue …
Interview with Carlos Cruz, Chief Executive Officer, ClickTool
"Using AI for an analytics platform has the potential to identify 10x more valuable information than a regular user would …
Interview with Sara Larsen, Chief Marketing Officer, Brightcove
"The most successful marketers are those that are optimizing their video strategies to adapt to the multiple different ways that …