MarTech Interview with Chris Bassolino, Co-Founder and COO, Zype
"Multi-touch is important to understand the full journey of a lead and better gauge ROI of marketing channels." Tell us …
MarTech Interview with Zack Dugow, Founder and CEO, Insticator
"Utilizing the cookie data received from each user and personalizing the customer experience creates a stronger hook for publishers to …
MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies
"As more and more consumers join the digital world and consent to share their data, brands have the chance to …
MarTech Interview with Deborah Conrad, CMO, Grand Rounds
"Marketing Technologies help us be precise and targeted with our efforts, so we can reach decision makers in a highly …
MarTech Interview with Eric Mayhew, President, Fluency
"Regulations are likely to continue to become more restrictive to protect the consumer and the industry is going to have …
MarTech Interview with Lisa Agona, CMO, Ensono
"The marketer’s goal is to understand its clients and prospects better, and by using technology-enabled tools and data analytics, we …
MarTech Interview with Andrea Lechner-Becker, CMO, LeadMD
"Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech …
MarTech Interview with Joshua March, Founder and CEO, Conversocial
"While the launch of the bot platforms in 2016 caused a lot of hype, we’re now starting to see brands …
MarTech Interview with Derek Slayton, CMO, Terminus
"The movement to metrics that is less about lead volume can be challenging for others who don’t live in this …
MarTech Interview with Jeb Ory, CEO, Phone2Action
"In the next year, I think we’re going to see more chatbots on social media and personalized experiences that are …
MarTech Interview with Jim Nichols, CMO, Partnerize
"We’ve focused a lot of attention on improving intuitiveness and workflows, and I am convinced that all the winners in …
MarTech Interview with Brian Zeug, General Manager, GBH Insights
"Brands not only need to monitor their own customer signals, but also look to other categories for clues — not …
MarTech Interview with Alison Durant, SVP of Corporate Marketing, LogMeIn
"From the outset, you need to be ready to enable sales to cross-sell and upsell new products, empower the marketing …
MarTech Interview with Vijay Chittoor, Co-Founder and CEO, Blueshift
"AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue …
MarTech Interview with Daniel Kushner, CEO, Oktopost
"A/B testing will be a thing of the past since AI will learn what are the most effective results and …
MarTech Interview with Jeff Nolan, CMO, Kahuna
"Email Marketing is primed for major disruption, and we really need to embrace messaging more aggressively within B2B segments." Tell …
Interview with Yoav Schwartz, CEO, Uberflip
"Whether you’re selling insurance, technology or anything in between, marketers’ ability to engage with their prospects in personalized ways makes …
Interview with José Manuel Gonzalez Pacheco, Partnerships Director, Tappx
"The programmatic market will keep increasing its share, and most AI solutions applied to advertising will be successfully implemented, accelerating …
Interview with Kristina Yarrington, VP of Marketing, Adswerve
"Every action you take, every application you use, every decision you make, should be based on insights garnered from trustworthy …
Interview with Clate Mask, CEO, Infusionsoft
"Many people think of a brand as just the logo and design systems, but it's every interaction." Tell us about …