MarTech Interview with Alex Rahaman, CEO, NEXD
"It’s easy to get bogged down in overly granular performance metrics, particularly in the case of marketing, so we focus …
MarTech Interview with John Common, CEO, Intelligent Demand
"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies …
MarTech Interview with Oscar Macia, CEO and Co-Founder, ForceManager
"One of the issues plaguing traditional CRMs is their low user adoption rates by field sales reps, with a knock-on …
MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT
"As a global medium, DOOH requires a global delivery system to accelerate its adoption as a dynamic, data-driven and scalable …
MarTech Interview with Steve Taylor, CEO, BlueRush
"Video is a superior tool to drive engagement, conversions and to help make the complex simple — personalized video, driven …
MarTech Interview with Clement Cao, Co-Founder, Executive Director and President, Mobvista
"It has been predicted that the value of the programmatic advertising market will increase to $69 billion by 2022." Tell …
MarTech Interview with Chris Bassolino, Co-Founder and COO, Zype
"Multi-touch is important to understand the full journey of a lead and better gauge ROI of marketing channels." Tell us …
MarTech Interview with Zack Dugow, Founder and CEO, Insticator
"Utilizing the cookie data received from each user and personalizing the customer experience creates a stronger hook for publishers to …
MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies
"As more and more consumers join the digital world and consent to share their data, brands have the chance to …
MarTech Interview with Deborah Conrad, CMO, Grand Rounds
"Marketing Technologies help us be precise and targeted with our efforts, so we can reach decision makers in a highly …
MarTech Interview with Eric Mayhew, President, Fluency
"Regulations are likely to continue to become more restrictive to protect the consumer and the industry is going to have …
MarTech Interview with Lisa Agona, CMO, Ensono
"The marketer’s goal is to understand its clients and prospects better, and by using technology-enabled tools and data analytics, we …
MarTech Interview with Andrea Lechner-Becker, CMO, LeadMD
"Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech …
MarTech Interview with Joshua March, Founder and CEO, Conversocial
"While the launch of the bot platforms in 2016 caused a lot of hype, we’re now starting to see brands …
MarTech Interview with Derek Slayton, CMO, Terminus
"The movement to metrics that is less about lead volume can be challenging for others who don’t live in this …
MarTech Interview with Jeb Ory, CEO, Phone2Action
"In the next year, I think we’re going to see more chatbots on social media and personalized experiences that are …
MarTech Interview with Jim Nichols, CMO, Partnerize
"We’ve focused a lot of attention on improving intuitiveness and workflows, and I am convinced that all the winners in …
MarTech Interview with Brian Zeug, General Manager, GBH Insights
"Brands not only need to monitor their own customer signals, but also look to other categories for clues — not …
MarTech Interview with Alison Durant, SVP of Corporate Marketing, LogMeIn
"From the outset, you need to be ready to enable sales to cross-sell and upsell new products, empower the marketing …
MarTech Interview with Vijay Chittoor, Co-Founder and CEO, Blueshift
"AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue …