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MarTech Interview with Shashi Seth, SVP at Oracle Marketing Cloud

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…

Prediction Series: Interview with Ryan Lester, Senior Director, Customer Engagement Technologies at LogMeIn

What is the most fascinating development you expect to happen in 2020? How is LogMeIn poised to deal with the future? For me, 2020 will be "The Year of the (Employee) Golden Rule". 2020 is the year companies need to start applying the golden rule of business to both the customer and employee experience. When customer-facing employees are armed with the right tools they need to succeed and do their jobs effectively, it translates into a better experience for customers on the other side. This should be the year that…

MarTech Interview with Vijay Chittoor, Co-Founder and CEO at Blueshift

"AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue by scaling personalized, relevant experiences to each customer on every channel." Could you tell us about your role and journey into technology? What made you start Blueshift? Before Founding Blueshift, my Co-founders and I spent the last 10 years working at the intersection of AI and Marketing; early on, we worked at the AI company Kosmix that was later acquired by Walmart to become WalmartLabs,…

Change Management, CX, and Growth will Haunt Insurance Industry, Says Limra and BCG Study

According to a study jointly conducted by LIMRA and Boston Consulting Group (BCG), Change Management has become the most important challenge in the minds of C-suite executives in the global life insurance industry, followed closely by the need to improve customer experience. Results from the new biennial global survey of C-suite life insurance executives finds a shift in priorities as economic, technological, regulatory and consumer changes press life insurance companies to reassess their business model. Read Also:…

We’re Trapped in a Social Filter Bubble

 As Technologists, how do we ‘pop’ the filter bubble that the tech industry helped create? Online polarization isn’t as clear-cut people think. Let’s face it — we’re trapped. Every time I scroll through my news and social media feeds, it seems like I browse through the same type of content — from the same sources — with the same ads. It feels as though my news feed has been hijacked. However, this “hijacking” feels more pervasive. Like I’m being watched by an entity that knows my personal taste, preferences, and patterns…

MarTech Interview with Saurabh Bhatia, CEO at Chocolate Platform

"With real-time reporting and optimizations, the performance of digital advertising has improved significantly." Tell us about your role and journey into technology. What galvanized you to start Chocolate Platform? I am a Co-Founder at Chocolate and currently serving as the CEO. I oversee the complete company strategy, operations, and short-term and long-term objectives. Chocolate originated from the need to offer a technologically sound and robust advertising solution that transcends traditional advertising. We started…

MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data

"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for personal data." Tell us how technology became your career. What inspired you to join Treasure Data*? I like to joke that I’m either “the oldest millennial” or “the youngest Gen X” because I was born in 1980, but got my first computer when I was 6 and grew up as a “digital native” back when we were just called “nerds.” From there I’ve always been an “early adopter” of technology and paid my way…

MarTech Interview with Brian Zeug, General Manager at GBH Insights

"Brands not only need to monitor their own customer signals, but also look to other categories for clues — not just the one their business inhabits." Tell us about your role and journey. What led you to join GBH Insights as an Advisor? Throughout my career, I’ve always been intrigued with observing consumer behavior and response to different factors — looking for ways to improve product and customer experiences or pivot Marketing strategy to better meet the needs of customers. I was an English major in college, and a…

MarTech Interview with Andrea Lechner-Becker, CMO at LeadMD

"Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech actually work." Tell us about your role at LeadMD. I’m CMO in the title and a one-woman Marketing team in practice. How have Marketing methodologies evolved since 2014? It’s probably the writer in me that cares about the use of the word methodology here, but what is a methodology? Is it strategy or the execution of that strategy? If we’re talking about strategy, frankly, there are no new ideas.…

MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C

"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most."   Tell us about your journey to Marketing Technology. What inspired you to join 4C? Well, I just opened the MarTech phone book and 4C was at the top before the A’s! Just kidding of course, though it’s awesome being first in every list. Fun fact: 4C is named after an airplane seat. Our CEO got an upgrade, which eventually led to him meeting our Chairman and…

MarTech Interview with Alex Rahaman, CEO, NEXD

"It’s easy to get bogged down in overly granular performance metrics, particularly in the case of marketing, so we focus on conversion rates for each of the main steps in our sales and marketing funnel." Tell us about your journey into technology. What made you join NEXD? My digital journey really started back in 1999 when I founded a mobile greetings company. After that, I was in the founding team of a very early web optimization company, Touch Clarity, which later got sold to Omniture (now Adobe). I then moved into…

MarTech Interview with John Common, CEO, Intelligent Demand

"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies on an account level, target account research and insights." What made you join Intelligent Demand? I founded Intelligent Demand on Jan 1, 2011. I did it because I saw a real need for a full-service agency that is purpose-built from the ground up to drive B2B revenue growth in modern, measurable, integrated, strategic and creative ways. I imagined an agency filled with smart, driven, kind, passionate…

MarTech Interview with Oscar Macia, CEO and Co-Founder, ForceManager

"One of the issues plaguing traditional CRMs is their low user adoption rates by field sales reps, with a knock-on effect that managers have little valuable data to work with." Tell us about your role and journey into technology. How did you start ForceManager? My background is in sales, so the journey to entrepreneurship comes from my own journey and difficulties in the field of managing sales reps and striving to meet sales targets. I realized that my sales reps weren’t reporting relevant data and that consequently, we…

MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT

"As a global medium, DOOH requires a global delivery system to accelerate its adoption as a dynamic, data-driven and scalable medium with seamless workflows." Tell us about your role and how you got here. Grand Visual launched in 2005 and was the first production company specializing in digital OOH creative at the time. It was the same year that the first run of digital escalator panels was installed on the London Underground and the potential of this fantastic digital canvas was just starting to make its mark in London…

MarTech Interview with Steve Taylor, CEO, BlueRush

"Video is a superior tool to drive engagement, conversions and to help make the complex simple — personalized video, driven by deep customer insights, is an even more powerful format." Tell us about your role and journey to Customer Experience Management? What made you join BlueRush? I started working in Customer Experience in the pioneer days of web development (the mid 90’s). I’ve always had a passion for creating unique digital experiences that help drive measurable business results. When I saw the power of the…

MarTech Interview with Clement Cao, Co-Founder, Executive Director and President, Mobvista

"It has been predicted that the value of the programmatic advertising market will increase to $69 billion by 2022." Tell us about your role and journey into technology. What galvanized you to co-start Mobvista? I’m the Co-Founder and President of Mobvista, an advertising and analytics platform I helped to launch in 2013. I hold a degree in Electronic Engineering from the University of Zhejiang, with my first role focusing on early-stage venture capital investment. I then proceeded to work for CSV Capital Partners and…

MarTech Interview with Chris Bassolino, Co-Founder and COO, Zype

"Multi-touch is important to understand the full journey of a lead and better gauge ROI of marketing channels." Tell us a little bit about your role at Zype. I currently lead the sales team at Zype, a Video Content Management and distribution infrastructure company. I’m passionate about the role as it provides the opportunity to collaborate with many organizations that are doing exciting work with video content. What is the one piece of advice you have for B2B marketers in 2019? My one piece of advice is to review…

MarTech Interview with Zack Dugow, Founder and CEO, Insticator

"Utilizing the cookie data received from each user and personalizing the customer experience creates a stronger hook for publishers to more effectively grab their readers' attention." Tell us about your role and journey into technology. What inspired you to start a MarTech company? In my eyes, I see the internet as broken.  Consumers have a bad reading experience on publisher’s websites, with too many ad units on a page, which, in turn, slows down how fast it loads. On the flip side, publishers aren’t generating enough…

MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies

"As more and more consumers join the digital world and consent to share their data, brands have the chance to understand and assist customers in their digital journey." Tell us about your role and journey to Ingenious Technologies. My passion is all around thinking and building software products end-to-end. This goes from details like hardware and networking to technical architecture, UI/UX, the customer and the problems software tries to solve. I studied computer science and did my Ph.D. in that area. During that time,…

MarTech Interview with Deborah Conrad, CMO, Grand Rounds

"Marketing Technologies help us be precise and targeted with our efforts, so we can reach decision makers in a highly targeted way." Tell us about your role and how you got here. What inspired you to be part of a non-Marketing Technology company — Grand Rounds? Grand Rounds is a new kind of healthcare company; we create products and services that give people the best possible healthcare experience. The opportunity appealed to me on both a personal and professional level. Personally, I have had healthcare experiences that…