MarTech Interview with Vijay Chittoor, Co-Founder and CEO at Blueshift
"AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue …
Change Management, CX, and Growth will Haunt Insurance Industry, Says Limra and BCG Study
According to a study jointly conducted by LIMRA and Boston Consulting Group (BCG), Change Management has become the most important challenge in the …
We’re Trapped in a Social Filter Bubble
As Technologists, how do we ‘pop’ the filter bubble that the tech industry helped create? Online polarization isn’t as clear-cut …
MarTech Interview with Saurabh Bhatia, CEO at Chocolate Platform
"With real-time reporting and optimizations, the performance of digital advertising has improved significantly." Tell us about your role and journey …
MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data
"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for …
MarTech Interview with Brian Zeug, General Manager at GBH Insights
"Brands not only need to monitor their own customer signals, but also look to other categories for clues — not …
MarTech Interview with Andrea Lechner-Becker, CMO at LeadMD
"Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech …
MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C
"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and …
MarTech Interview with Alex Rahaman, CEO, NEXD
"It’s easy to get bogged down in overly granular performance metrics, particularly in the case of marketing, so we focus …
MarTech Interview with John Common, CEO, Intelligent Demand
"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies …
MarTech Interview with Oscar Macia, CEO and Co-Founder, ForceManager
"One of the issues plaguing traditional CRMs is their low user adoption rates by field sales reps, with a knock-on …
MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT
"As a global medium, DOOH requires a global delivery system to accelerate its adoption as a dynamic, data-driven and scalable …
MarTech Interview with Steve Taylor, CEO, BlueRush
"Video is a superior tool to drive engagement, conversions and to help make the complex simple — personalized video, driven …
MarTech Interview with Clement Cao, Co-Founder, Executive Director and President, Mobvista
"It has been predicted that the value of the programmatic advertising market will increase to $69 billion by 2022." Tell …
MarTech Interview with Chris Bassolino, Co-Founder and COO, Zype
"Multi-touch is important to understand the full journey of a lead and better gauge ROI of marketing channels." Tell us …
MarTech Interview with Zack Dugow, Founder and CEO, Insticator
"Utilizing the cookie data received from each user and personalizing the customer experience creates a stronger hook for publishers to …
MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies
"As more and more consumers join the digital world and consent to share their data, brands have the chance to …
MarTech Interview with Deborah Conrad, CMO, Grand Rounds
"Marketing Technologies help us be precise and targeted with our efforts, so we can reach decision makers in a highly …
MarTech Interview with Eric Mayhew, President, Fluency
"Regulations are likely to continue to become more restrictive to protect the consumer and the industry is going to have …
MarTech Interview with Lisa Agona, CMO, Ensono
"The marketer’s goal is to understand its clients and prospects better, and by using technology-enabled tools and data analytics, we …