Three Top Things Brands Need to Succeed in Omnichannel
Today’s technologically savvy customers are channel agnostics who inhabit a constantly expanding world of digital devices, touchpoints and channels. Though their behavior scrambles traditional concepts of the customer journey, one thing remains certain: their insistence on personalized experiences.
To succeed in Omnichannel, marketers need to roadmap the customer journey, develop a comprehensive customer view and learn to embrace new channels. With a holistic approach, omnichannel orchestration can leverage the most…