Redickaa Subrammanian

Today’s technologically savvy customers are channel agnostics who inhabit a constantly expanding world of digital devices, touchpoints and channels. Though their behavior scrambles traditional concepts of the customer journey, one thing remains certain: their insistence on personalized experiences. To succeed in Omnichannel, marketers need to roadmap the customer journey, develop a comprehensive customer view and learn to embrace new channels. With a holistic approach, omnichannel orchestration can leverage the most…

Regional Growth Key Piece of Strategy to Reach $3.5B in Global Revenue by 2025 Resulticks, the world's fastest growing real-time conversation marketing solutions provider, announced plans for substantial growth throughout North America. Marked by new leadership, offices, team growth, and advancements to its cutting-edge technology, the North American expansion will support the company's plan to reach $3.5B in global revenue by 2025. Highlights of the North American expansion plan include: New offices: To…

"Brands and Marketing professionals looking for a competitive edge should look to invest in building their understanding of this technology as it can be leveraged in driving more engaging campaigns." Tell us about your role and journey into Technology. I have a rather diverse educational background, with a Diploma in Fine Arts, a B.A. in History from the University of Madras, and an MBA from the State University of New York, Buffalo. After school, I started out as a Xopywriter, then as an Account Manager with a couple of…

Adweek's Inaugural 100 Fastest Growing Agencies Celebration Highlights Fresh Thinking and Fearless Risk Taking in Advertising and Marketing Redickaa Subrammanian, co-founder and CEO of Resulticks, the world's fastest growing real-time conversation marketing solutions provider, will deliver the opening remarks for Adweek's inaugural celebration, Adweek 100: Fastest Growing Agencies on Tuesday, September 24, in New York. Subrammanian will open the celebration by offering her expert insight into what it takes to spearhead…

Resulticks Deepens Its Marketing Automation Solution by Enabling Automated, Contextual Generation of Omnichannel User Experiences With the introduction of its new AI-powered orchestration capability, Resulticks, the world's fastest growing real-time conversation marketing solutions provider, has forever changed the game for how brands orchestrate outcomes-focused, omnichannel user experiences. With a few clicks, marketers can initiate the auto-mapping of entire customer experiences based on key occasions, communication…

New research from Resulticks finds that a third of all companies feel that an overwhelming volume of data, and the inability to integrate data are two of the top challenges that enterprise businesses face in Southeast Asia (SEA). Titled “The Omnichannel Imperative”, the newly released report also found over half of enterprise businesses in SEA listed real-time marketing, as well as omnichannel delivery and engagement as their top priorities in 2019. In addition, nearly six in ten organisations find that existing marketing…