Report

A Latest Survey from Yieldify Finds More Than One-Third of U.S. Marketers Dissatisfied With the Optimization of Their Online Customer Journey Yieldify, the customer journey optimization (CJO) company, released its first “State of CJO” report for 2018. Surveying over 200 e-commerce marketers in the U.S. and U.K., Yieldify’s report is one of the first to take a comprehensive look at how marketers in these two regions are optimizing the online customer journey. At the time of this announcement, Jay Radia, co-founder and CEO…

Heath Wells, Co-Founder and CEO, NuORDER, Speaks About the Retail Transformation: How Brands and Retailers Are Responding to an Evolving Landscape In the latest retail landscape report published by NuOrder, it is revealed how B2B brands will start to focus more on emerging business models such as subscription services, personal shopping, and daily deals. The report finds that 22% of brands said they are planning to focus on specialty retailers; 33% of brand sales managers are planning to shift the mix of retail partners…

The Benchmark Report of 2018 Highlights Trends, Tips and Top-Performers That Support the Public Sector by Increasing Engagement and Outreach Granicus is a leading provider of cloud-based software solutions to the government, and it just released its 2018 Benchmark Report. The report provides public sector leaders with proven metrics which enhances digital strategies and leads to an increase in engagement. The report is based on an in-depth analysis of engagement metrics of more than 4,000 organizations that make use of…

Twitter Loses One-Quarter of Their Share Value Within Two Days as Wall Street Worries About the User Growth of the Social Media Company Recently, Twitter posted lower-than-expected second quarter monthly-active-user (MAU) numbers. Despite the numbers, the bigger downfall was Twitter’s report for the third quarter, which showcased a decline of “mid-single-digit-millions” in the monthly users from the second quarter. Several Wall Street firms are warning clients about the decline in numbers by advising them to steer…

Independent Research Film Ovum Has Named Privacy Management Software Company OneTrust as a Leader in the Market It has been two months since the launch of the European Union’s General Data Protection Regulation (GDPR). While the risk of data breach still hangs in the air like the mythical Damocles’ Sword, many companies have chosen to minimize the risk by adopting privacy management solutions. In its recent report, Ovum, a leading analyst and research firm, has named OneTrust as a strategic leader in the global privacy…

Marchex Institute Study Finds Hotel and Cruise Industries Lose Significant Volume of Customers Due to Poor Call Handling  Call analytics leader, Marchex, has released a series of reports that measure the call handling performance of hotel and cruise brands. By analyzing 5.8 million calls to 13 hotel brands and 84,000 calls to four cruise lines, the Marchex Institute identified key call handling challenges the industries are facing, resulting in lost sales opportunities and negative customer experiences. Marchex's…

SEO Remains an Important Way for B2B Audiences to Find Content Eighty-seven percent (87%) of B2B audiences find business content online through search engines, according to a new survey from Clutch, a leading B2B research, ratings, and reviews company. B2B audiences also use social media (85%) and companies' websites (75%) as sources of business-related content online. Recommended Read: Contextual Content and AI: The New Wingmen for Email Marketing Campaigns These findings illustrate the value of SEO services,…

B2B marketing success in today’s competitive environment is dependent upon making smarter decisions driven by actionable data. Increasingly, marketers will need to rely on insights being discovered by third party marketing technology stack solutions with direct access to the data versus their own company’s internal stakeholders. Performance-based goals have led to stricter forms of measurement holding marketers accountable for their budget and ROI, emphasizing the importance of lead-based and revenue-driving…